Opening Lines: Celebrating in a Tough Economy
In this issue, CPC Packaging pauses to honor the winners of the 2009 CPC Packaging Editors’ Choice Awards. Click here to read about the beauty packages that our editors felt stood out among other packages launched in the past year.
The stories about these winners demonstrate that even in these economic times, there is no shortage of packaging excellence. Brands are still innovating. Wise brands know that delivering good products and packaging will retain loyal customers and could bring back former customers when the economy improves.
Maybe it’s me, but any awards ceremony today brings to mind thoughts about the recession. When times are tough and with serious issues at hand, one wonders whether or not there is really something to celebrate.
I do think, however, that people seem happy to get any type of good news nowadays. As my fellow editors and I deliberated over the award nominees, it made me glad to see that brands still have enormous pride in their packaging. Also, at our awards reception held in late May at Luxe Pack New York, our guests seemed just as happy to have something more positive to think about. As we announced each winner, there was quite a bit of cheering—more than I can remember in previous years. Maybe it was the champagne, or maybe it was a need for some happy news. In any case, we had a great time.
I’m also proud to say that CPC Packaging received an award of its own recently. We were presented with this year’s Maggie award from the Western Publishing Association for “most improved” publication, referring to the redesign of our magazine this past year. With so many competitors, we were honored to receive the award.
We hope that this issue of CPC Packaging motivates our readers to persevere and create packaging they can be proud of. And congratulations to all of our Editors’ Choice Award winners. You are truly inspiring.