Fine Print: Maintaining Your Figure
)
How to label packages of lavish shape and décor.
By Holly C. Young and Marcus TiradoHirschhorn + Young Graphics
Thanks to all of the advancements in technology and structural design over the past 20 years, lavish containers, or “boudoir-type” containers such as rhinestone-covered compacts, have become a major sales advantage in the cosmetic and personal care industry. These containers include highly decorative cosmetic containers of the cartridge, pill box, compact, or pencil variety.
The use of a package with ornate decoration or an unusual shape can enhance the sophistication, glamour, shelf appeal, and overall image of a product. However, such a package might also lack the adequate space necessary to bear mandatory
labeling requirements.
FDA has acknowledged this potential problem by exempting certain regulatory requirements. We will examine these exemptions and how to place required text without crippling the look of your fabulously eye-catching package.
The Rules
Federal regulations state that a tear-away tag, tape, leaflet, or display card affixed to a container may be considered the principal display panel (PDP) of a cosmetic marketed in a boudoir-type container. The tear-away tag, tape, leaflet, or display card must bear the mandatory label information required, which includes the product’s statement of identity, weight claim, and ingredients.
All necessary warning statements and the name and address of the manufacturer must appear on the outer container, however. In addition, they should also be placed on the tear-away tag, tape, leaflet, or display card to ensure that all information is clearly visible to the consumer.
Above is an illustration of the current mandatory labeling requirements for a decorative package with a tear-away tag or leaflet. When examining these regulations, it is important to note the mandatory type size and placement requirements.
Beautiful and Informative
While decorative packaging is an integral part of the cosmetic industry, the responsibility of applying the necessary regulations must not be overlooked. With this valuable information and your unique design ingenuity, you can keep your brand looking one of a kind while complying with these pesky labeling regulations.
References:
21 Code of Federal Regulations (CFR) 701.3, 21 CFR 740.2, 21 CFR 701.13.