CPC Packaging's 2008 Packager of the Year - 2008 Notable Launches: A High-End Look for Tube
Avon ANEW Clinical Professional Stretch Mark Smoother is contained in a silver tube with a unique dispensing tip that’s designed to ensure that the proper dosage is released through the orifice. Avon’s R&D team played a major role in this package’s development.
“We wanted to keep the brand’s silver and white color cues, but we wanted the silver finish to be so sleek and shiny, resembling metal,” says Patricia Demnisky-Green, Avon’s director of global package design. “We achieved the right look with the help of Jeff’s [Wass, executive director of global new product and package engineering] engineering team,” she says.
The foil laminate tube is a typical construction, according to Wass. “The tube contains multiple layers of material to create the lamination and was decorated with silk-screening.”
More on CPC Packaging's 2008 Packager of the Year
Feature:
Avon Products Inc.
Notable Launches:
Web Exclusive: Avon Continues to Partner with Fashion Designers for New Fragrances
A Custom, High-End Look for Skin Care
A Customizable Delivery System
The Challenge of Engineering a Dual-Chambered Jar
Tooling a User-Friendly Dispensing Tip
An Innovative One-Handed-Use Lipstick Case
New Partnership with James Bond Franchise
mark. Hooks Up
Web Exclusive Sidebars:
Timeline: Tracking Avon's Expansion in New York from 1886-2008
Avon 's Advertising: A New Image Sparks Growth