CPC Packaging's 2008 Packager of the Year - 2008 Notable Launches: Tooling a User-Friendly Dispensing Tip
Avon ANEW Clinical Expression Line Filler is a targeted application for eye cream. It is a pen-shaped bottle with an elongated plastic dispensing tip. The tip is meant to be placed against the skin and deliver a concentrated dose of product.
“The key to this package was that it had to be user-friendly. Most importantly, it had to be perceived as being gentle to use,” says Patricia Demnisky-Green, Avon’s director of global package design.
A lot of time was spent on determining the right shape for the tooled dispensing tip. “We made sure that consumers tested it, and we asked them how it felt against the skin,” says Demnisky-Green. Her team did drawings, and then advance models were made of the package to show to Avon’s marketing team.
More on CPC Packaging's 2008 Packager of the Year
Feature:
Avon Products Inc.
Notable Launches:
Web Exclusive: A High-End Look for Tube
Web Exclusive: Avon Continues to Partner with Fashion Designers for New Fragrances
A Custom, High-End Look for Skin Care
A Customizable Delivery System
The Challenge of Engineering a Dual-Chambered Jar
An Innovative One-Handed-Use Lipstick Case
New Partnership with James Bond Franchise
mark. Hooks Up
Web Exclusive Sidebars:
Timeline: Tracking Avon's Expansion in New York from 1886-2008
Avon 's Advertising: A New Image Sparks Growth