Latest Launches: Expert Tips for Nail Care Packaging
Eco-Friendly Skin Care
Aveda’s new Green Science skin care line is a collection of plant-infused facial treatment products. As Dean Maune, executive director of Aveda package development, explains, the biggest challenge was finding eco-friendly packaging to accommodate the natural product formulas.
“Aveda goes through tremendous effort to ensure that its formulas are stable and that the packaging will hold up,” he says. Through formulation and packaging, “each of the line’s SKUs has a two-year shelf life.”
Although not 100% organic, the products contain many organic ingredients. Certified-organic argan oil is sourced from Morocco. Organic plai oil is brought in from Thailand. There is also organic cactus, and all Aveda fragrances are made with certified-organic essential oils.
Green Science’s eco-friendly packaging includes recyclable glass bottles, 100% postconsumer recycled (PCR) PET jars, and cartons made with 50% PCR paperboard and 50% paperboard certified by the Forest Stewardship Council.
Rainbow Effect
The flint-glass fragrance bottle for Victoria’s Secret Beauty’s Supermodel fragrance shines in a rainbow of colors. Once the glass bottle was produced, it was sprayed with an opalescent finish using a thermoluster vaporization process before moving on to the annealing stage.
Decorating the bottle in-line as it was being produced was more economical than decorating the bottle at a separate stage, says Sheherazade Chamlou. Chamlou is vice president of marketing for Saint-Gobain Desjonquères North America (New York City), which produced and decorated the bottle.
One-Handed Application
Avon’s new Pro-to-Go lipstick container can be operated using only one hand. Supplied by Risdon International (Watertown, CT), the patent-pending lipstick container features a small door at the top that flips open as the lipstick bullet rises.
Customers can hold the container in one hand and slide the container’s side button up with their thumb. The button slides up, pushing the container’s lipstick sleeve up, which in turn opens the door at the top. The lipstick bullet rises through the open door.
The container was molded from black ABS. A clear UV topcoat and a debossed logo were added. The lipstick sleeve was made from anodized aluminum.
Juicy for Men
Rexam (Purchase, NY), which supplied the fragrance pumps for Juicy Couture’s women’s eau de parfum, also provided the caps for the brand’s Dirty English eau de toilette for men.
The super-low-profile fragrance pump’s good precompression performance provides a subtle and accurate spray.
Teen Inspired
Brandi Wallace, founder of the new Blossom skin care line for teens and tweens, incorporated sketches of her five young daughters on the line’s packaging labels.
Zorbit Resources (New York City) was in charge of package branding and design. Based on self-portraits drawn by Wallace’s daughters, the graphics were refined by Zorbit’s graphic design studio and incorporated in the label designs.
“To our amazement, the girls were able to come up with sketches that were perfectly in line with our creative team’s vision,” says Scott Oshry, Zorbit’s vice president of branding and design.
Aluminum That Looks like Wood
Seidel GmbH + Co. (Marburg, Germany) produced a rectangular aluminum cap in two sizes for Dolce & Gabbana’s men’s fragrance, The One. Dark-brown anodizing and a brushed-aluminum surface contribute to the cap’s resemblance to wood.