Industry News: Lawsuit Requires Sunscreen Brand to Revamp Packaging
Schering-Plough Corp. has won its lawsuit against brand Fruit of the Earth over trademark infringement of Schering-Plough’s Coppertone sun care brand. As a result, Fruit of the Earth must now redesign its sun care product packaging.
The Federal District Court for the Northern District of Texas, Dallas Division, ruled that Fruit of the Earth must change its products’ trade dress, including the packaging design for products already manufactured. The court ruled that changes to packaging had to be completed within two weeks of the court’s ruling on June 11.