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2008 Editors’ Choice Awards

Celebrating the Best in Beauty Packaging

Our editors are always on the lookout for the next great beauty package. Each year, we review hundreds of product launches from the previous year to determine which, in the editors’ opinion, have the most impressive packaging. We chose 17 of these to honor in our Editors’ Choice Awards program in five categories: cosmetics, fragrance, personal care, sampling/promotion, and, finally, sustainable packaging.

We accept nominations from readers and editors. This year, qualifying packages were launched in the United States between March 1, 2007, and February 28, 2008. During judging, the editors look for a range of packaging characteristics. We might choose a package because it exhibits excellent design or because it required new or advanced technology to produce—or simply because we feel that it takes beauty packaging to the next level.

Unlike many awards programs, we take our process one step further. On the following pages, you’ll find stories that we have written describing in detail the production process undertaken by each of our winners. We try to include many perspectives, from the marketing teams and designers to package suppliers and engineers.

Finally, to round out our coverage, our stories include comments from a panel of industry executives who provide their points of view on what these winners have accomplished. As seasoned professionals in the beauty industry, these experts have the firsthand knowledge to judge what makes these winners stand out.

As always, CPC Packaging’s editors thank readers who took the time to send in their nominations, the panelists for providing their expert opinions, and all those who shared their stories about how excellence in beauty packaging is achieved. Congratulations to all of our 2008 winners!

2008 Editors’ Choice Awards Panel

_{Alan Bodker}

Alan Bodker, executive director of package development for The Estée Lauder Companies’ Origins brand, has led package development at Origins for the last four years. He is responsible for developing sustainable packaging in line with Origins’ mission—to continually push the standard for greener beauty packages. Bodker has more than 25 years of packaging experience in consumer products and cosmetics. He attended Rutgers University’s packaging sciences program and holds several design patents and two utility-of-use patents. Currently, he resides with his family in New Jersey, where he is studying the art of glassblowing. His team was responsible for one of our Editors’ Choice Awards winners, Origins Organics.

_{Stephen Corsi.}

Stephen Corsi is director of design development for product and package design and manufacturing corporation Markwins International. At Markwins, Corsi has been instrumental in a broad range of key initiatives, including directing package design development for the ck Calvin Klein beauty cosmetics brand, one of this year’s Editors’ Choice Awards winners. His other key responsibilities at Markwins include researching and developing new packaging concepts while working with marketing, design, and operational teams. Prior to joining Markwins, Corsi headed Addere, a Los Angeles firm dedicated to cutting-edge design and product development. He has more than 15 years of design experience.

_{Corey Gelman}

Corey Gelman is the owner of fragrance brand Chic Baby Inc. and fashion brand Chic Doggie by Corey. Chic Baby Inc. is responsible for the Love, Chic, Baby fragrances, a pair of luxurious scents designed for little girls and boys and for those who want to pamper them. With a celebrity following, Gelman’s fragrances are sold in such stores as Calypso, Scoop NYC, and Intuition, and online at Amazon.com. Chic Doggie by Corey fashions became famous for their designs for dogs in the movies Legally Blond and Legally Blond 2: Red, White, and Blond. Prior to starting her businesses, Gelman worked as an investment banker on Wall Street. She has an MBA in business and international finance from New York University.

_{Nicole Smith}

Nicole Smith is the environmental director for product and package design firm Design & Source Productions Inc. In addition to designing promotional and secondary packaging for the cosmetics, travel, and gift industries, Design & Source helps brands source packaging materials and components. Smith’s focus is on sustainability, and, thus, she handles all research and development for sustainable materials, helping clients to transition to more environmentally friendly options. Smith first became interested in sustainable materials when researching environmentally friendly building materials at the University of Florida, where she graduated with a degree in architecture. She also worked with nonprofit organization GreenHomeNYC before establishing Design & Source’s environmental division.