Business Beat: New Packages Spotted at Cosmoprof
The Cosmoprof trade show in Italy is always a good place to see new packaging solutions from suppliers. Below are a few unique items for that caught the attention of CPC Packaging’s editors.
Looking for a unique eye-catching skin care jar? Germany-based supplier Inotech Kunststofftechnik displayed an oversized diamond-shaped package. “This is a luxury package that will be displayed in bathrooms, and it is definitely memorable,” says Daniela Landl, sales and marketing representative, Inotech.
Inotech’s owner Joseg Gleixner devised the idea for this package. Landl says that ensuring that the shape of the jar stayed true to the design concept while making sure that the jar would open and close easily was a challenge.
The jar can be injection-molded from PC or PET, and the inside liner is polypropylene. The flat areas on the top of the cap can be decorated. The jar can be made in two sizes—a larger size that is suited for skin creams and a smaller size that is ideal for lip gloss. Currently, the jar is being used for the So…Perfect by Verona Pooth skin care line sold in Europe, “So...Perfect” by Verona Pooth.
If trend forecasters predict another return to 1980s fashion, marketers might be interested in a DieterBakicEnterprises (Munich) printing technique that makes a bottle or a tottle look like it’s covered in black mesh lace. Other patterns are also possible.
The decoration is achieved using what DieterBakic calls a relief printing process, and it is accomplished by printing overlapping layers. “The lacquer can be enriched with glitter or pearl effects,” says Wilfried Glinicki, creative director for DieterBakic. “Relief printing opens up new horizons for designers and provides a way to differentiate your brand,” Glinicki adds.
Also at the show, Emsar (Stratford, CT) launched a dispensing pump with a self-cleaning feature that guarantees no dripping of product. After the dispenser pumps out a product such as a hand lotion, any residual product left clinging to the edge of the spout stem seems to disappear back into the dispenser.
The new pump is called the CleanDispense GS dispensing lotion pump. “It creates a better experience for users,” says Des McEttrick, global marketing director, Emsar. When the user presses down on the pump, a vacuum is created. “Then, on the upstroke, air is brought back in, drawing the product back in,” explains McEttrick.
Aesthetically, the pump is designed with a large oval actuator that is ergonomic. It also has a soft rubbery feel, adding a tactile element. “The actuator is made from three parts so that there are many color and design options,” says McEttrick.