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2007 FiFi Awards Outstanding Packages

Vera Wang Princess

Coty Prestige

Category: Women’s Prestige

The fairytale-inspired design for the Vera Wang Princess bottle was conceived by Wang and the design team at Ateliers Dinand. The faceted heart-shaped bottle resembles a sketch drawn by Wang. “She envisioned a bottle standing at a slight angle to add a touch of the unexpected. The result is a gentle recline that showcases the name and highlights the facets of the glass,” explains Deborah Aruta, creative director, Coty Prestige. The bottle is supplied by Heinz Glas.

The bejeweled cap is shaped like a crown. Lifting the cap allows the user to remove and wear a keepsake ring. “The ring has turned out to be one of the most popular aspects of the fragrance, appreciated in all markets around the world,” says Catherine Walsh, senior vice president, American Fragrances, Coty Prestige. The cap and ring are supplied by Jackel.

Rexam Dispensing Systems’ super-low-profile pump with an innovative glass ball bearing was used for the first time for this fragrance. The pump is designed to make its internal mechanisms transparent. The outer carton is pink with a purple heart, topped with a gold crown. The carton is supplied by Arkay Packaging.

Gaultier²

Beauté Prestige International

Category: Men’s/Women’s Prestige

Gaultier² is gender blind and ultimately modern. “Gaultier² is a shared fragrance, one that moves beyond traditional gender distinctions,” says Jonathan Leacock, public relations manager for Beauté Prestige International. “With this in mind, the bottles themselves reflect a fragrance that is meant to be shared.”

The back of each rectangular bottle sports magnets that allow two bottles to be attached back to back. “The intention is that one bottle will be kept for oneself, while the other may be given to someone special,” says Leacock.

Pochet and Saint-Gobain Desjonquères supplied the bottles and the magnets. While the bottle’s back panel appears to be decorated with a metal plate, this effect is actually achieved by a matte-finish golden lacquer.

Strong adhesive attaches the magnets to the four corners of the back panel. “As the magnets required opposite polarization to achieve a connection, it was necessary to set up two separate production lines to ensure that each box shipped with magnetically attached bottles,” says Leacock.

Other suppliers include Lisi Cosmetics for the cap, Valois for the pump, and Autajon for the carton. Cent Degrees helped with the bottle’s design.

Missoni by Missoni Profumi

The Estée Lauder Companies

Category: Women’s Prestige

Designed by Stephen Burks, the Missoni fragrance bottle perfectly captures the spirit of the fashion house’s colorful designs. The woven “skirt” that decorates the bottle’s neck is a nod to the brand’s trademark knits.

Missoni designed and produced the fabric for the skirt. The skirt weaves together shades of bright yellow, orange, magenta, and brown in Missoni’s signature colorful zigzag pattern.

Supplied by Pochet, the round glass bottle fits as comfortably in the hand as a Missoni knit garment fits on the body, according to The Estée Lauder Companies. The bottle was fashioned to look handblown. As an unexpected touch, the gold metallic cap and pump, both supplied by Rexam, sit off-centered on the bottle’s neck.

Landerer provided the outer carton. Like the bottle’s skirt, the carton captures the vivid colors of Missoni and its signature zigzag pattern.

Prada Pour Homme

Puig Prestige Beauty

Category: Men’s Prestige

The Prada team succeeded in creating an innovative men’s bottle that perfectly complements the design of its previously launched women’s fragrance. Similarities between the men’s and women’s bottles include an off-centered neck, an engraved artisan’s metal plaque that lists the fragrance’s key ingredients, and an innovative atomizer pump that looks to us like the masculine version of the women’s bulb sprayer. (This atomizer is only on the refillable 100-ml bottle.)

The bottle’s unconventional, industrial-style pump was inspired by a mechanism used to activate handheld cameras at the turn of the century. The unique pump system used to dispense the scent is called the “Venturi effect.” Italian physicist Giovanni Battista Venturi discovered this system in the late eighteenth century. Specially designed tubes are used to create a partial vacuum, which increases the velocity of the fluid and releases a powerful, concise spray.

The bottle’s shape is modern with its sharp, square corners. It is clear glass and is produced by Pochet and Saint-Gobain Desjonquères. Overall, the bottle manages to be both fashionably elegant and distinctively masculine.

Avon Crystal Aura

Avon Products Inc.

Category: Women’s Popular Appeal

For a mass fragrance, Avon Crystal Aura looks like a million bucks. Designed by Avon’s senior design manager, Eric Lee, the bottle design was based on the look of an emerald-cut diamond.

The 50-ml rectangular glass bottle was supplied by Saint-Gobain Desjonquères (SGD). The bottle’s base was silk-screened with organic ink to give the bottle a purple tint.

Marilee Egan, Avon’s senior manager of package engineering, says that one challenge was achieving a completely flat surface on the bottle’s base so that it could be silk-screened with color. Another challenge was ensuring the bottom of the bottle had no “smile,” in order to maintain the look of an emerald-cut diamond. (A smile refers to the curved effect typically caused by the glass distribution on the bottom of a blown-glass bottle.) “We worked very closely with SGD to achieve uniform glass distribution,” says Egan.

The cap, also designed after an emerald-cut diamond, was provided by C+N Packaging. The faceted Surlyn closure was designed with a crystal-clear look. Egan says that molding such a large piece with few sink marks was a feat.

Other suppliers include Emsar Inc. for the pump, Wilco Inc. for the carton, and Custom Liners for the carton liner.

The bottle’s crowning touch is a crystal necklace that hangs from the bottle’s neck. The necklace can be removed and worn. Supplier Na Rae provided the necklace, which features Swarovski crystals.

Nautica Voyage

Coty Prestige

Category: Men’s Prestige

A nautical message is conveyed by the design of the men’s fragrance, Nautica Voyage. Jane Tarallo, senior global group creative director, Coty Inc., worked with package designer Ken Hirsch of Hirsch Pacific. The shape of the bottle, with its curved back, represents the strength of a sailboat’s mast. The bottle is supplied by Pochet. The bottle’s pump is supplied by Emsar.

The cap was inspired by a sailboat winch, which is the hardware on a ship used to manage the sails. “It gives authenticity to the bottle and reflects the heritage of the Nautica brand,” says Tarallo. The cap and collar are supplied by Jackel and were challenging to engineer. The bottom half of the silver component is actually the collar, and the top half is the cap. “Both parts needed to be the same height, and together they create the look of a winch,” says Tarallo.

The blue folding carton supplied by Arko Paper Products was designed by Tarallo. “The carton has a graphic of two shades of matte metallic blues, which emulate a horizon line,” she explains.

With Love...Hilary Duff

Elizabeth Arden

Category: Women’s Prestige

The design concept for the fragrance With Love...Hilary Duff was inspired by the teen actress/singer’s love of mixing vintage elements. The faceted glass bottle is produced by Heinz Glas. An antique-gold metal rope design wraps around the bottle’s collar. “This design element was based on a vintage gold ring from the 1920s,” explains Cheryl Mendelson, design director, Elizabeth Arden. The citrine cap is supplied by Jackel; the pump by Valois.

Mendelson chose to use textured, uncoated paper for the carton, comparing it to an artist’s watercolor pad. “I wanted the carton to have an artistic feel,” says Mendelson.

The carton’s lid is robin’s-egg blue. When the top of the carton is lifted up, the base unfolds to reveal the bottle inside. The scalloped edges of the carton’s base were inspired by a vintage lace handkerchief. The base was printed using a pearlescent plum on the outside and a pearlescent citrine on the inside.

The carton is printed with a gold filigree graphic designed by Mendelson that looks hand drawn. Arkay Packaging supplies the carton and was able to achieve the right look for the detailed pattern using embossed hot stamping.

Delices de Cartier

Cartier North America

Category: Women’s Prestige

The world-famous jeweler was inspired by its roots when designing the bottle for Cartier Delices. The shape of the faceted bottle is reminiscent of a vintage Cartier brooch from the 1920s. “The fragrance bottle has the same elongated etchings that you see in the round emeralds of the vintage brooch,” says Magalie Amoroso, senior marketing manager of fragrance, Cartier. Cartier’s design team in France designed the bottle, which is supplied by Pochet. Valois supplies its pump.

Creating the bottle’s round shape with its faceted edges was a challenge. “It was difficult to achieve these very sharp edges in the mold,” says Amoroso. The bottle’s shiny, transparent red color was achieved using a special lacquer. The color reflects the fragrance’s cherry heart note.

The Surlyn cap resembles a blooming flower and glistens like a jewel. It is supplied by Metapak. “The cap has three parts to represent the three types of jasmine flowers in the fragrance,” says Amoroso. The elegant silver collar is Zamac. It is engraved, as if it were a piece of jewelry, with the Cartier name. The shiny red carton is supplied by Alliora.

Insolence

Guerlain

Category: Women’s Prestige

A spinning top inspired the shape of the bottle for Insolence by Guerlain. The bottle was designed by Serge Manseau and produced by Pochet. Clear glass is used to showcase the pink juice.

A platinum band was silk-screened around the top edge of the bottle, forming a circle. It was important to the aesthetics of the design that this band be silk-screened in one pass as a continuous line, rather than be applied in three sections. Using traditional silk-screening methods would have resulted in visible joints, according to Laurent Boillot, vice president of marketing, Guerlain. “To resolve this, our supplier had to adapt its industrial equipment,” says Boillot.

The bottle has a circular cap made of three half spheres that look as if they are stacked on top of one another. Axilone used its Mold Flow technology to improve Surlyn distribution and to avoid occlusion and flow lines. The logo, which decorates the cap’s top, was engraved into the mold.

The folding carton supplied by Nortier is dark purple with silver hot stamping.

Donna Karan Gold

The Estée Lauder Companies

Category: Women’s Prestige

To create the bottle for Donna Karan Gold, Karan collaborated with jewelry designer Robert Lee Morris, as well as design firm Laird+Partners. “This is the first time Donna has collaborated with jewelry designer and longtime friend Robert Lee Morris on a fragrance creation,” says Veronique Gabai-Pinsky, president of The Estée Lauder Companies’ Aramis and designer fragrance division. “The bottle that was born from this creative union reflects the inner softness and outer strength of a woman.”

The amber-colored rectangular flint-glass bottle supplied by Pochet is encased in a hammered-gold aluminum sleeve. The sleeve was supplied by G. Pivaudran, the pump by Rexam Dispensing Systems, and the carton by Landerer. The cap, supplied by Maticplast, features ebony wood on the outside and a polypropylene inner.

The designers made sure that the bottle and the sleeve can be separated, sorted, and recycled. To ensure this, the company chose not to use glue or double-faced tape to adhere the sleeve to the glass bottle because those materials would have made it difficult to separate the package’s parts. Instead, the sleeve was molded with feet at the bottom that are sturdy enough to allow the sleeve to lock into place and remain in place during package production and use, but that are flexible enough to allow the sleeve to be removed.

Banana Republic Discover Collection:
Alabaster, Jade, Rosewood (Women’s)
Black Walnut, Slate (Men’s)

Inter Parfums USA (Prestige)

Category: Men’s/Women’s Prestige

The Banana Republic Discover Collection is a group of five different fragrances. The packaging was designed by Banana Republic in collaboration with Desgrippes Gobe. “The women’s bottles are curvaceous and feminine, designed to be modern interpretations of antique perfume bottles,” says Deborah Lloyd, executive vice president, Banana Republic product development and design. Black Walnut and Slate are the men’s fragrances. “The men’s fragrances are strong, identically shaped square structures reminiscent of old-fashioned inkwells.” Anodized aluminum collars and Zamac caps are used on all of the bottles. They are supplied by Jackel.

The bottle for Jade is shaped like an acorn; Alabaster is modeled after a teardrop; and the inspiration for Rosewood was a pebble. Pochet supplies the bottles for Jade and Alabaster; Saint-Gobain Desjonquères supplies the rest of the bottles in the collection.

These fragrances are the first North American launch to use MeadWestvaco Calmar’s NoC “invisible” dip tube. The dip tube is made of a material that matches the index of refraction of the juice. This makes the tube seem to disappear when it is immersed in the fragrance. “This disappearing effect was extremely useful in the design of the Alabaster and Jade bottles because it allowed the cleanness of the design to stand out, and not have the dip tube detract from the bottle’s shape,” says Lloyd.

Each fragrance is housed in a wooden box. The women’s boxes are warm brown and cylindrically shaped. The men’s boxes, one black and the other gray, are square. Technotraf SA supplies the boxes, which were a challenge to produce. “The top and bottom parts had to fit together, taking into account the fact that the wood will shrink over time,” explains Lloyd.

Calvin Klein Euphoria Men

Coty Prestige

Category: Men’s Prestige

Calvin Klein euphoria men reflects the image of the Calvin Klein brand. The bottle was designed by Klein and Fabien Baron of Baron & Baron. The only decoration on the bottle is a silk-screened logo, which conveys a minimalist feel.

The square, weighted bottle has thick sides, almost resembling a cube. It is encased in a distinctive silver metal frame. Pochet and Saint-Gobain Desjonquères supply the bottle. “Architectural in feel, the purity of the design is captured in the bottle’s clean lines and curved contours,” explains Lori Singer, vice president of global marketing, Calvin Klein Fragrances. “Overall, this truly unique packaging design is an icon of modern luxury and sensuality. The bottle is a true statement of sophistication, designed with the Calvin Klein aesthetic in mind.”

The rectangular chrome cap is supplied by Jackel and Tesem. Rexam Dispensing Systems supplies the metal collar and super-low-profile pump. “We made sure the pump components complemented the metal frame perfectly,” says Jeff Funk, key account manager, Rexam Dispensing Systems.

Tom Ford Black Orchid

The Estée Lauder Companies

Category: Women’s Prestige

Tom Ford is known for his sumptuous fashions. His fragrance, Black Orchid, is the ultimate in luxury. Two versions of the fragrance are available in two different bottles: a deluxe $600 limited-edition crystal Lalique bottle for the perfume, and a glass bottle supplied by Pochet for the eau de parfum. Both bottles feature a black fluted surface and were designed by Ford and Lara Modjeski of Tom Ford Design.

The limited-edition bottle is shorter and squatter than the EDP bottle. Each limited-edition black crystal bottle is signed and numbered by Lalique and provided with a certificate of authenticity. Instead of a pump, the bottle features a black crystal stopper made by Lalique.

The crystal bottle is sold empty. Customers are provided with a 0.5-oz glass vial filled with fragrance and a gold funnel to pour the fragrance into the bottle. The vial is provided by Rocco Bormioli, the vial’s cap by Rexam, and the funnel by Qualserv Imports. A black velvet pouch supplied by MG New York holds the vial and funnel.

Supplied by Pochet, the glass EDP bottle features a 23-karat gold-plated brass plate from MG New York. Lombardi Design and Manufacturing molded the two-piece cap. The outer cap was molded from black PET, while the inner piece was molded in black polypropylene.

A cord and a gold charm, or crimp, hangs from the neck of both bottles. Suppliers for this were MG New York and MNC. Others include Knoll Printing & Packaging for the perfume carton and Bellshire for the EDP carton.

Antidote by Viktor & Rolf

L’Oréal Designer Fragrances

Category: Men’s Prestige

While the bottle for Antidote, Viktor & Rolf’s men’s fragrance, shares some of the signatures of the design duo’s first fragrance, Flowerbomb for women, the two fragrance bottles have several distinct differences.

“Where Flowerbomb is opulent and femininely rounded, Antidote is sleek, understated, and elegant,” says Ulli Lindauer, vice president of marketing, L’Oréal European Designer Fragrances. “Antidote’s packaging was inspired by the streamlined sophistication of a tuxedo.”

Designed by Fabien Baron, the rectangular glass bottle was molded by Bormioli Rocco with beveled edges. An engraved metal plate was applied by hand to the bottle’s front.

One of the decorative elements tying Antidote and Flowerbomb together is an emblem that looks like melted wax. “The emblematic seal is at the heart of the Viktor & Rolf brand,” says Lindauer.

On the men’s bottle, this wax detail surrounds the bottle’s neck. “The cap and collar are made of black high-shine resin created to simulate a drop of wax dripping onto the shoulders of the bottle,” says Lindauer. Axilone supplied the embossed cap and the collar, whose soft polypropylene replicates the look of wax. MeadWestvaco Calmar supplied its Melodie pump.

Autajon supplied the white carton. Like the carton for Flowerbomb, Antidote’s carton is wrapped with black ribbon and finished with a black seal.

Juicy Couture

Liz Claiborne Cosmetics

Category: Women’s Prestige

Juicy Couture’s packaging can be described as over-the-top luxury. “The packaging reflects the fact that for the Juicy customer, more is never enough,” says Paul McLaughlin, creative director at Liz Claiborne. The rectangular-shaped bottle, produced by Heinz Glas, is adorned with a metal emblem embedded in the glass. The metal plate is engraved with a detailed rendering of the Juicy Couture logo.

The cap resembles beveled crystal and is produced by C+N Packaging. A necklace wraps around the cap’s base. The necklace contains different charms, depending on which size of bottle is purchased. “Twenty million rhinestones had to be ordered just for the ‘J’ charm, and each stone was applied by hand,” says McLaughlin. “That attention to detail is what the Juicy brand is all about.”

The eau de parfum is sold in an extravagant box produced by Shorewood Packaging. The bottle sits on top of a pedestal inside the box, as if it were on a stage. The box has a drawer on the bottom, designed to be used for jewelry. “Even the drawer pulls are shaped like little crowns,” says McLaughlin. A blank journal is included in the box, and Juicy’s story is printed on the inside of the box’s front panel.

Unforgivable by Sean John

The Estée Lauder Companies

Category: Men’s Prestige

The bottle for Unforgivable by Sean John mirrors the architectural style favored by the music and fashion mogul. “Evocative of the style of Sean ‘Diddy’ Combs’s homes in Miami and Manhattan—clean, elegant, sophisticated, and cool—the lines that define the bottle are purely architectural,” says Diana Espino Gitlin, vice president and general manager of Sean John Fragrances.

Designed by Sean Combs, James Gager, and Johan Liden, the smoky-gray glass bottle was supplied by Pochet. A square-shaped box holds the 75- and 125-ml bottles. The box’s lid can be removed, and customers can use the base to hold and display the bottle. Lombardi Design and Manufacturing (LDM) molded the two-piece PCTA base and cover for the 75-ml bottle, as well as the 125-ml box lid, while Rexam provided the 125-ml base.

According to Lombardi, PCTA was chosen because most other plastic materials are incompatible with fragrances. LDM developed a four-way CAM action mold to make the part.

Seidel supplied the bottle’s silver aluminum cap. The cap’s top was embossed with the Sean John logo. The cap’s surface was anodized gold with slightly red undertones. Other suppliers include Valois for the pump and Bellshire for the carton.

Lucky Number 6 (Men’s and Women’s)

Liz Claiborne Cosmetics

Category: Men’s/Women’s Prestige

The Lucky Number 6 fragrance bottles blend an Asian-inspired sensibility with the energy and free spirit of Lucky Brand Jeans,” says Art Spiro, president, Liz Claiborne Cosmetics. Lucky Number 6 for women is housed in a round, frosted bottle with a raised flower motif. The flowers are colored using an elaborate decal process. “The print comes down onto the glass, and the red color is revealed after the firing process,” explains Paul McLaughlin, creative director for Liz Claiborne Cosmetics.

Colored glass was used to mold the square bottle for Lucky Number 6 for men. “The rich, dark-red color of the glass has a jewel quality,” says McLaughlin. The bottle is supplied by Saint-Gobain Desjonquères.

Both bottles have removable locks on the pumps, instead of caps. The pumps are supplied by Rexam Dispensing Systems. The caps and locks are supplied by Jackel. Beads hang around the neck of the women’s bottle, and a cord is tied around the men’s. The cartons are produced by Shorewood Packaging.

Betsey Johnson Parfum

Colorful Licenses USA/Karis Group Ltd.

Category: Women’s Prestige

The Betsey Johnson fragrance has the same whimsical feel of the designer’s fashion line. “We are lucky to have the opportunity to work with Betsey. She’s so creative and wanted to create something truly unique for her first fragrance,” says Kristine Spurney, vice president, Karis Group.

The faceted bottle tapers at the middle, resembling a cinched waist or a dress with a corset. Heinz Glas produces the bottle, and Emsar supplies its pump. A 7-in.-high hot-pink cap supplied by Oosterbeek completes the package’s unusual look.

The packaging was designed by Johnson in collaboration with Catherin Jo Ann Wind of Win Communication. The cap and bottle design were based on the look of a vintage bottle Johnson bought in an antique shop in the early 1980s.

Johnson’s signature textile patterns were replicated on the setup box supplied by Remmert Dekker. It is decorated differently on each side, with roses and leopard spots. “The patterns were challenging. They had to be colored and sized to match the actual prints that we were copying,” explains Wind. Hot-pink flocking was used to create the look of velvet on the box.

Derek Jeter Driven

Avon Products Inc.

Category: Men’s Popular Appeal

The sleek, rectangular bottle for Derek Jeter Driven was designed to reflect the image of the New York Yankee himself. “The bottle has a very simple, angular shape, which projects a very masculine look,” says Eric Lee, senior design manager for Avon, who designed Driven’s packaging. “It is also very flat and tapered on top to show action and movement. It conveys Derek Jeter’s drive and determination in his profession.”

Heinz Glas supplied the blue-glass bottle. It is topped with a rectangular silver cap created from deep-drawn aluminum by Seidel GmbH + Co. The cap’s shiny anodized surface was laser engraved with the fragrance name. A translucent plastic plate, colored light blue to match the bottle, was affixed to the cap’s flat top.

JJ Chen, the Avon package en-gineer for the project, says that producing the cap was the biggest challenge. “It is extremely difficult to perform a 35-mm draw from a flat sheet of aluminum, while avoiding any wrinkles on the side wall,” he says. “If a surface defect is not found before anodization, the finished part will have pronounced surface defects such as pit marks, uneven surfaces, and reflective wrinkles.”

Other suppliers involved in the packaging were Emsar for the pump and AGI/Klearfold for the carton. The package was de-signed and produced within seven months.

Bond No. 9 New York’s West Side (Women’s), Fire Island (Men’s), Scent of Peace (Women’s)

Laurice & Co.

Category: Men’s/Women’s Prestige

Bond No. 9 New York’s signature star-shaped bottle was used again for the launch of West Side, Fire Island, and Scent of Peace. “Our bottle’s signature shape is becoming iconic,” says Laurice Rahmé, president, Bond No. 9 New York. “The constant repetition of the same bottle shape helps consumers to recognize and remember our brand.” The bottles and caps are supplied by Bormioli Luigi. The pumps are supplied by Valois.

Rahmé has become an expert at coming up with challenging designs to make the same bottle look completely different for each new launch. West Side was sprayed a custom shade of red by USS Corp. Its graffiti-style musical note design contains more than 16 different colors, so labels were used on the front and back.

Fire Island is decorated with a label by Paris Art. The label is die-cut in the shape of a sunburst. “This was a very detailed design that required precision,” says Rahmé. USS Corp. used a mixture of yellow and gold to achieve the metallic color of the bottle. “When the bottle reflects light, it shimmers like sunshine,” says Rahmé.

The decoration used on Scent of Peace was based on an illustration of a Picasso dove. USS Corp. used seven different silk-screening processes to achieve a three-dimensional effect.

“Everything Laurice does is extremely unique and always over the edge,” says Bob DeProspo, vice president of sales, USS Corp. “Partnering with her is always a truly enjoyable experience. We look forward to doing all the unbelievable things she always asks us to do,” he says.

 

Women’s Prestige Ange ou Demon Parfums Givenchy Anna Sui Dolly Girl on the Beach P&G Prestige Products Inc. Anna Sui Secret Wish Magic Romance P&G Prestige Products Inc. Armani Code for Women Giorgio Armani Parfums Baby Phat Golden Goddess Coty Prestige Baghari de Robert Piguet Fashion Fragrances and Cosmetics Ltd. Banana Republic Alabaster Inter Parfums USA Inc. Banana Republic Jade Inter Parfums USA Inc. Banana Republic Rosewood Inter Parfums USA Inc. Betsey Johnson Parfum Colorful Licenses USA/Karis Group Ltd. Bond No. 9 New York’s The Scent of Peace Laurice & Co. Bond No. 9 New York’s West Side Laurice & Co. Burberry London for Women P&G Prestige Products Inc. Bvlgari Eau Parfumée au thé Rougé (unisex) Bvlgari Delices de Cartier Cartier North America Donna Karan Gold Eau de Parfum Donna Karan Cosmetics Escada Into the Blue P&G Prestige Products Inc. Escada Sunset Heat for Women P&G Prestige Products Inc. F by Ferragamo– Salvatore Ferragamo Gary Farn Ltd. Florence Eau de Parfum Tocca Beauty Gaultier2 Beauté Prestige International USA Glow After Dark by JLo Coty Prestige Hypnôse Lancôme Incanto Charms by Salvatore Ferragamo Gary Farn Ltd. Insolence Guerlain Jean Patou Sira des Indes P&G Prestige Products Inc. Juicy Couture Juicy Couture KenzoAmour Kenzo Parfums Lacoste Inspiration P&G Prestige Products Inc. Lacoste Touch of Sun P&G Prestige Products Inc. Lanvin Rumeur P&G Prestige Products Inc. Lucky Number 6 for Women by Lucky Brand Jeans Liz Claiborne Cosmetics Michael Kors Eau de Toilette Michael Kors Beauty Midnight Charm Dior Beauty Midnight Rain La Prairie Miss Sixty Coty Prestige Missoni Missoni Profumi Prive Cuir Amethyst Giorgio Armani Beauty Pure White Linen Estée Lauder Ralph Lauren Ralph Hot Ralph Lauren Fragrances Roberto Cavalli Serpentine Clarins Fragrance Group Rose Angel by Thierry Mugler Clarins Fragrance Group Stella Eau de Parfum Tocca Beauty Stella in Two Stella McCartney Parfums Thierry Mugler Interprets “Perfume: The Story of a Murderer” (unisex) Thierry Mugler Parfums Tom Ford Black Orchid Tom Ford Beauty Touch Eau de Parfum Tocca Beauty Valentino Rock n’ Rose P&G Prestige Products Inc. Vera Wang Princess Coty Prestige Versace Bright Crystal EuroItaly/Fragrances Elite International With Love...Hilary Duff Elizabeth Arden

Women’s Popular Appeal Avon Crystal Aura Avon Products Inc. Celine Dion Parfums, Always Belong Coty Beauty Claire’s Revelations Perfume & Cosmetics Inc. Dianoche by Daisy Fuentes BeautyBank Inc. Icing Revelations Perfume & Cosmetics Inc. mark Bohista Eau de Toilette Avon Products Inc. Secrets d’Essences Voile d’Ambre Yves Rocher Inc. Stacie J-Golden Revelations Perfume & Cosmetics Inc.

Men’s Prestige Baldessarini Ambre P&G Prestige Products Inc. Banana Republic Black Walnut Inter Parfums USA Inc. Banana Republic Slate Inter Parfums USA Inc. Bond No. 9 New York’s Fire Island Laurice & Co. Boss Selection P&G Prestige Products Inc. Burberry London for Men P&G Prestige Products Inc. Bvlgari Eau Parfumée au thé Rougé (unisex) Bvlgari Calvin Klein euphoria men Coty Prestige David Beckham Instinct Coty Inc. Dunhill Pursuit P&G Prestige Products Inc. Escada Sunset Heat for Men P&G Prestige Products Inc. Gaultier2 Beauté Prestige International USA John Varvatos Vintage Zirh International Lacoste Essential P&G Prestige Products Inc. L’Homme Yves Saint Laurent YSL Beauté Lucky Number 6 for Men by Lucky Brand Jeans Liz Claiborne Cosmetics Montblanc Starwalker P&G Prestige Products Inc. Nautica Voyage Coty Prestige Paul Smith Story P&G Prestige Products Inc. Phat Farm Atman Coty Prestige Polo Double Black Ralph Lauren Fragrances Prada Pour Homme Puig Prive Cuir Amethyst Giorgio Armani Beauty Thierry Mugler Interprets “Perfume: The Story of a Murder” (unisex) Thierry Mugler Parfums Unforgivable by Sean John Sean John Fragrances Valentino V Pour Homme P&G Prestige Products Inc. Versace Man Eau Fraiche EuroItaly/Fragrances Elite International Viktor & Rolf Antidote L’Oréal Designer Fragrances

Men’s Popular Appeal Antonio by Antonio Banderas Puig Beauty USA Inc. Derek Jeter Driven Avon Products Inc. Re:Verb Revelations Perfume & Cosmetics

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