Latest Launches
A Toast to the Holidays
Therapy Systems’ Champagne Platinum Holiday Collection shines in silver packaging. The line includes a makeup bag designed by Stephanie Johnson.
Skin care brand Therapy Systems has launched its first color cosmetic line just in time for the holidays. The Therapy Systems brand was founded by Linda Roberts and is available in New York City’s Henri Bendel department store.
Launched in November, the Champagne Platinum Holiday Collection features loose powder, cream and powder eye shadows, and lipstick. All of the products are housed in shiny silver packages, including silver compacts and a low-profile loose-powder jar with a silver lid. Supplier 3C (Hawthorne, NJ) provided the packaging. “We sourced the most expensive components to make Therapy Systems look and feel prestige,” says Roberts.
The aluminum lid for the loose-powder pot was embossed with the Therapy Systems name, while the compacts were silk-screened. Roberts says that the logos were designed to look discreet. “The logo [on the loose-powder jar lid] is intentionally embossed to be hard to read,” she says. “The customer will have to search for a logo. I wanted the packaging to be an accessory for the customer and not an advertisement for our company.”
To celebrate the collection, Therapy Systems partnered with bag designer Stephanie Johnson to create a versatile clutch-style cosmetics bag. The East West clutch features crinkly metallic champagne-colored leather and has individual pockets to keep makeup in place.
“One difference about our line is that we don’t package the makeup in wasteful cardboard boxes at the counter,” adds Roberts. “Each makeup item comes in a chic metallic leather case that customers can keep and throw in their purse or fit snugly in the East West clutch.”
In addition to the holiday collection, Therapy Systems also offers the permanent Contemporary color cosmetics collection, as well as the limited-edition Runway Collection, whose colors will be adjusted seasonally to coincide with current fashion trends. Both lines feature the same silver packaging as the Champagne products and come with a variety of East West clutches in different designs.
All about Eyes
An elastic loop lets customers attach Too Faced’s Liquif-Eye bottle to the Liquif-Eye eye shadow palette.
Too Faced Cosmetics has launched its Liquif-Eye eye shadow collection. The collection includes 12 colors and Too Faced’s Liquif-Eye product, which can be used to transform any of the eye shadows into a stay-put liquid eyeliner.
The eye shadows are housed in a cardboard palette, a trademark package for Too Faced. Liquif-Eye is packaged in a plastic liquid-eyeliner-style bottle with a felt-tip applicator. The product was an already existing SKU in the Too Faced line.
Too Faced found a unique way to package the two products together. “It was quite a challenge to figure out how to package the two products together in a way that they wouldn’t become separated after opening. The whole idea behind the concept was to create the perfect intensely pigmented shadows that you could use with Liquif-Eye. The products are designed to be used together,” says Jerrod Blandino, founder and creative director. “We finally decided on using an elastic ribbon on the outside of the book binding to secure the bottle to the book in a very sleek, easy-to-use fashion.”