Tarte’s The Eraser concealer pen makes it easy for users to correct and conceal dark circles, blemishes, and puffy eyes. Chosen for its slim and portable design, the pen was supplied by a vendor in China.
“The pen-style concealer and built-in tapered brush give the customer control,” says Candace Craig, public relations and marketing manager for Tarte Inc. “With a few, quick, simple clockwise clicks, the user can adjust how little or how much product to use. After achieving the desired amount, she can dab or swipe on the hydrating concealer. The slim, portable pen has a smooth feel to it—just like the concealer itself.”
Like the rest of Tarte’s packaging, the pen was decorated in custom lilac and deep-purple shades, as well as the Tarte logo. The product itself is a silicone and water-based formula that keeps skin hydrated, preventing creasing and caking.
On July 31, Tarte’s creator and CEO, Maureen Kelly, introduced The Eraser on QVC. It became available nationwide in September.
Greetings from Cargo
Cargo Cosmetics is ready to ring in the holiday season with new editions of its GlossyGreetings gift tags and cards.
First introduced during the 2005 holiday season, GlossyGreetings cards and gift tags contain unit-dose blisters of Cargo’s lip gloss. The cards serve as a great marketing tool for Cargo, while providing customers with unique gift wrap.
The blisters are produced and filled by sample packaging supplier Klocke of America (Ft. Myers, FL). Cargo takes the blisters filled by Klocke and then attaches them to the cards and tags.
For the 2006 holiday GlossyGreetings, Cargo’s president, Hana Zalzal, chose graphics with a retro look. She also chose the themes “Sparkle” and “Santa Gloss is Coming to Town” for the cards and tags.
Helping Men Get Matte
Skin care brand Nurturing Force has launched what it calls the first facial blotting paper for men. For the product, the brand redesigned its usual blotting paper dispenser for a more masculine look.
The brand’s blotting papers for women come in transparent plastic dispensers in colors such as purple and pink. By contrast, the men’s dispenser is solid black. The packaging is supplied by CardPak (Solon, OH). To suit men, Nurturing Force also adjusted the amount of paper the package dispenses. Because men might need more paper to blot their faces than women, the paper is provided in one roll, allowing men to tear off as much as they need. By contrast, the women’s blotting paper dispenses in small, precut sheets. In addition, the men’s blotting paper is unscented.
To access the blotting paper, users simply lift the dispenser’s hinged cover, pull out the desired length of paper, and rip the sheet along the cover’s jagged edge.
This Just In
Benefit Cosmetics’ The Weather Girl palette has customers tuning in. The compact, which contains lip and eye makeup and a double-ended applicator, was decorated to look like a miniature version of a TV from the 1970s. The compact’s lid features a picture of a vintage weather reporter.
“The look of our Weather Girl palette was inspired by 1970s news station weather girls,” says Hannah Malott, art director for Benefit. “The weather girls from this time period were so much more glamorous than most of the weathermen and weatherwomen of today. We knew that we could have a lot of fun with the copy and the artwork using this theme.”
The compact features 2-mm grey board that was wrapped in printed paper. The inside of the compact’s lid features a picture of a weatherman and a mirror, which was made to look like a camera lens.
“The biggest challenge was finding [an image of] the right TV that fits into the 1970s time period and that would fit perfectly with the dimension of our package,” says Malott. “The back of the package and the interior tray are decorated with a wood-grain image because most TVs from the 1970s were housed in either a wood frame or a laminated-wood frame.”