Business Beat
Ex-Tracts Names Best New Products
From left to right: Ex-Tracts show manager, Rita Malek, with Principessa Beauty’s vice president, Angelo Lucarino, and president, Trish Lucarino.
Organizers of the Ex-Tracts trade show announced the winners of its Best New Product Awards. Awards were presented in five categories. The trade show was held August 13–16 at New York City’s Metropolitan Pavilion.
The best of show award went to Principessa Beauty Inc. for its Bianco Breeze Hair and Body Powder. The product is housed in the brand’s signature pink packaging.
Principessa’s winning product.
The packaging winner was the Jimmy Belasco Soy Candle line. The brand’s candles feature packaging that retailers can customize. Each candle is housed in the same basic carton printed with the candle’s name. The brand then offers a range of decorative sleeves that can be used to adorn the basic carton. This concept allows store buyers to choose any candle-sleeve combination.
Finalists in the packaging category were Body Buddy for a lotion applicator and Jen Lew Designs’ Jenifer Lew line.
Rita Malek with Best Packaging winner Jimmy Belasco.
The bath and body winner was Garden Botanika for its Prickly Pear Cactus body care line, which features a sweet pear fragrance. The line includes bottles, tottles, and jars that are capped with green lids. Finalists in this category included Tiny Tillia for its bath powder set and Life Elements for its C&M Couples product.
In the natural/organic category, Erbaviva won for its Quease-Ease lip balm, which is meant to combat nausea, especially during pregnancy, with its rosewood, peppermint, and ginger extract essential oils. Finalists were the Clear My Head H2O brand and What’s Hot! Inc. for its LOOFAspa product.
Jimmy Belasco’s innovative candle carton.
The beauty accessory winner was the Dr. Carolyn Collection for its Dr. Carolyn’s Savvy Nail Kit. Customers are meant to carry this personal nail kit to salons for nail technicians to use. Finalists were Savon et Parfum Services for its Clarisonic product and Easy Industries for its Miss Oops Popper Stopper.
In the cosmetics and fragrance category, the winner was Shady Day for its Daily Sun Protection Wipes with SPF 30. The individually packaged wipes are designed for travel friendliness. Finalists were the Maria B. Cosmetics line and Berjang USA for its Le Petit Prince children’s fragrance line.
“The exhibitors we’ve honored with Best New Product Awards represent the future of the personal care industry,” says Rita Malek, Ex-Tracts show manager. “Their products are innovative and original, yet functional and practical. We’re pleased to recognize these outstanding, entrepreneurial companies.”
Judges for the awards program were Michelle Edgar, associate beauty editor for Women’s Wear Daily; Adelaide Farah, group editorial director for Beauty Fashion; Nancy Jeffries, contributing editor for Global Cosmetic Industry; Meredith Schwartz, editor of Gifts & Decorative Accessories; and CPC Packaging’s senior editor, Marie Redding.