Latest Launches
Fenix Takes Flight
Luxury skin-care brand Fenix Cosmetics launched a travel kit containing four of the brand’s best-selling antiaging products. The Jet Set travel kit includes a six-day supply of Fenix’s Green Tea Toner, Hyaluronic Copper Zinc Renewal Serum, Skin Rejuvenating Eye Cream, and Skin Rejuvenating Base. To make it easy for customers to tote the kit’s small-sized vial and tubes, Fenix packaged all of the items in a clear plastic canister-style tube adorned with an expandable label from Ampersand Label (Garden Grove, CA).
Fenix CEO, James Pereyra, says that Ampersand’s expandable label helped the company fit a lot of text on the packaging. “We’re required to put so much information onto our labels now, just to comply with industry rules,” he says. “On some of our tubes, the text was so small that you could hardly read it. This label really opens up new doors for us.” Pereyra says that he is now working with Ampersand to use expandable labels on all of Fenix’s packaging.
The small-sized tubes, which house the serum, the eye cream, and the base, were supplied by Express Tubes (Kent, WA). The vial for the Green Tea Toner was provided by Specialty Bottle (Seattle). Pereyra says that finding the vial was a challenge. “It was hard to find a vial of that size. When you start getting into smaller and smaller sizes, packaging options are limited.”
The canister-style stock tube was supplied by VisiPak (Arnold, MO).
Two in One
A double-ended applicator makes Tarte Cosmetics’ new Indelible Wink package twice as nice. The pen-style package, sourced from stock, features a liquid eyeliner bottle and a wand applicator on one end, and a cap filled with cream-to-powder eye shadow and a sponge applicator on the other. The sponge applicator picks up eye shadow when customers dip it into the cap. The eye shadow can be used to smooth out the liquid eyeliner once it is applied, or it can be used just as eye shadow.
“A lot of women love the look of liquid eyeliner but are too intimidated to actually use it,” says Alexis Mezzina, Tarte’s director of public relations. “The powder smudger on the other end is key to making this product easy to use. If you draw a shaky line, or don’t get the line close enough to your lashes, you can always retrace it, smudge it, or fill in the gaps with the matching shadow.”
“The liquid-liner tip needed to be soft enough so that it didn’t poke at the lid, but not so soft that it would make drawing a smooth line even more difficult than it already is,” says Mezzina. “The sponge tip for the shadow had to be wide enough to pick up a good amount of product but still have a very fine tip for retracing the liquid liner. We went back and forth a few times but finally found the perfect tips for both.”
Indelible Wink launched exclusively on QVC in May and was retailed through Sephora during the summer. This fall, the product will be available in all doors where Tarte products are sold.
Hot Look for Thermafuse
For its August-launched hair-repair product called Eight Elixir, Thermafuse chose a trigger-style dispenser that offers ergonomic handling. Joni Rae Russell of Joni Rae and Associates, which designed the package, says, “We chose this trigger sprayer to ensure that hairstylists would find it comfortable to grab and easy to use. We wanted it to deliver a large product output coupled with an even spray mist.” The stock dispenser was supplied by Lumson S.p.A. (Caperganica, Italy).
The dispenser was custom colored in a blue hue. The blue color is used to color code all of the packaging in Thermafuse’s treatment line.
For the dispenser, Thermafuse also chose an expandable label from Ampersand Label. “There was a lot of information to include on a small facing,” says Russell. “We solved this issue by creating a multifold label for the back panel that lifts to reveal vital customer information.”