Show Coverage: Luxe Pack New York
Beauty packaging professionals specializing in the luxury market won’t want to miss the 2006 edition of Luxe Pack New York. To be held May 17–18 at New York City’s Metropolitan Pavilion, the trade show will feature the latest innovations of more than 50 premiere cosmetic packaging suppliers.
In addition to exhibits, Luxe Pack New York will host a seminar and conference series. On May 17, a panel discussion called Innovations In Brand Security, Tracking, and RFID will be held. Also on May 17, designer Marc Rosen, president of Marc Rosen Associates, will moderate a panel discussion called What’s New: Is It Cutting-Edge or Cannibalizing Brands? Composed of retailers, marketers, designers, and product developers, the panel will discuss the beauty industry’s continual demand for new product launches and whether flooding the market with new launches cannibalizes existing brands.
On May 18, Marc Gobé, founder, chairman, and CEO of image creation firm Desgrippes Gobé, will present a conference called Emotional Branding. Gobé will speak about the importance of creating products that forge an emotional bond with customers. Also on May 18, Debra Butler, vice president of the creative marketing studio for Firmenich Inc., will present Design and Hidden Dimensions In Smell.
CPC Packaging will also have a special presence at Luxe Pack New York. At the show, CPC Packaging will host the awards reception for its 2006 Editors’ Choice Awards. Representatives from the beauty brands and suppliers that created the winning packages for this year’s Editors’ Choice Awards have been invited to attend the event.
In addition, in celebration of Luxe Pack New York, designer Chad Lavigne will create a one-of-a-kind mural out of silver and gold beauty packaging components.
More information on Luxe Pack New York is available on Web site www.luxepacknewyork.com.
EXHIBITOR PRODUCTS
Prestigious Line
A manufacturer of dispensers and sprayers recently opened a new production facility in San Luis Potosi, Mexico, to manufacture dispensers for the North American market. Recent launches include Pure Path Technology, which features a metal-free fluid path that maintains a product’s integrity by keeping the dispenser’s metal spring out of a product’s pathway. Saint-Gobain Calmar, City of Industry, CA.
PET Carton
A supplier provided its Klarfaltbox transparent folding carton for the Cindy Crawford beauty line. The PET carton was offset printed in six colors. The Klarfaltbox features easy-to-crease edges that make it easier to erect and assemble. It is available in PET, PVC, and polypropylene. Seufert Transparente Verpackungen GmbH, a div. of Ileos Group, Rodgau, Germany.
Luxury Paper Packaging
A folding carton, a setup box, and a sampler card were created for Lolita Lempicka’s new L fragrance. The setup box was designed with a hinged lid that allows the box to open like a trunk. The outside of the box was decorated with red, beige, and gold graphics and three levels of embossing. Alliora, a div. of Ileos Group, New York, NY.
Cremosa Pump
Cremosa is a supplier’s newest dispenser. Designed by DieterBakicDesign, the pump is suited for gel and lotion. The Cremosa lotion pump is available with a 24-410 neck finish and in dosage volumes of 0.28 and 0.50 ml. The Cremosa gel pump features a 20-410 neck finish and a dosage volume of 0.2 ml. Ing. Erich Pfeiffer GmbH, Radolfzell, Germany.
Dispensers
Low-profile, super-low-profile, and “invisible” pumps are available with a company’s trademark technologies, including The Crimpless System, Snap-In, and Snap On. The firm’s sample packaging sprayers include Sofistic’s, Sofilux, Mini-Mist, and Sof’n’Touch. Rexam Dispensing Systems, a div. of Rexam Beauty and Pharma, Purchase, NY.
New Additions
A firm has added several products to its unique packaging line. The Eye Powder Shaker is a container for loose-powder eye shadow that features a sifter and a sponge applicator attached to the cap. The Secret Box Palette compact (pictured) includes a compartment that can be used to house items such as jewelry. Alcan Packaging Beauty, New York, NY.
Metal Closures
A firm’s metal packaging line includes a wide range of jar covers, tube caps, and closures. Many finishes can be created using techniques including silk-screening, hot stamping, engraving, lacquering, anodizing, painting, and powder coating. Cameo Metal Products Inc., Brooklyn, NY.
Partial List of Exhibitors
Current as of March 23, 2006. Advertisers are listed in bold.
- AGI/Klearfold
- Alcan Packaging Beauty
- Augros
- Balance
- Bellshire Ltd.
- Bio Pack
- Bormioli Luigi USA
- Bormioli Rocco USA
- Bufkor Inc.
- Cameo Metal Products
- Carolina Precision Plastics/Ipack
- Cartondruck
- Cosfibel
- Dapy Paris
- Decotech Inc.
- FiberMark
- Fox River Paper Co.
- Gerresheimer Group GmbH
- HeinzGlas USA
- High Voltage Graphics/Fiberlok
- Humery
- ICG/Holliston
- Iggesund Paperboard
- Ileos Group (Axilone, Alliora, Flexpaq, Socoplan, Seufert )
- Interconti Systems Inc.
- International Metal Products Inc.
- Keenpac N.A. Ltd.
- Lawrence Schiff Silk Mills Inc.
- Legift Inc./Codiplas USA
- Linhardt & Co. GmbH
- M&H Plastics USA
- MBF Plastiques
- MeadWestvaco
- Oekametall
- Pfeiffer of America
- Pochet of America
- Preface Deux/G. Pivaudran
- Qualipac
- Rexam Beauty and Pharma
- Saint-Gobain Calmar
- Saint-Gobain Desjonquères
- Seidel GmbH & Co.
- Sin Rejac SA
- Stoelzle-Oberglas
- Strand Cosmetics Europe
- Swarovski North America Ltd.
- Technicaps Packaging
- Texen
- Valois of America
- VTA France Soverplast
- Wheaton
- Wilco Inc.
- Yojin of America