On Display--Labels: Lucrative Labels
High Shine
A supplier offers a wide range of roll-fed labeling films. The firm’s MetaliWrap and HoloWrap roll-fed shrink films (pictured) reflect light and add shimmer and holographic effects to packages. Ideal for aerosol cans, MetaliWrap and HoloWrap are cost-effective options for adding metallic looks to packaging. Other products include ClearWrap and PearlWrap labels, which create a “no label” look. They are alternatives to clear pressure-sensitive labels, offering as much as a 20% cost savings, according to the supplier. The Kennedy Group, Willoughby, OH.
Shrink-Sleeve Services
A firm has expanded its design and prototyping services for the shrink-sleeve market. Its comprehensive services now include 3-D CAD imaging and digital prototyping in as little as 24 hours. The firm says that prototyping is especially critical for shrink sleeves because shrink-sleeve graphics distort easily on unusually shaped containers. The firm specializes in digital and high-definition flexographic printing. Prestige Label Company, Inc., Burgaw, NC.
Label Offerings
Shrink sleeves and pressure-sensitive labels are a company’s specialty. In addition to providing all-over graphics, the firm’s shrink sleeves can provide tamper evidence and can be used to wrap multiple products together. The firm can provide a variety of film and paper stock, custom die-cutting, and multiple finishing options for pressure-sensitive labels, including hot stamping and embossing. Fort Dearborn Co., Elk Grove, IL.
Labeling for Effects
An award-winning pressure-sensitive label was created for the pouches for Olay’s Total Effects Wet Cleansing Cloths. In addition to branding the packages, the label acts as a resealable closure. The labels were printed with bold metallic effects and an eye-catching pearlescent finish. The supplier specializes in in-mold and heat-transfer labels, as well as pressure-sensitive, shrink-sleeve, and cut-and-stack labels. Multi-Color Corp., Cincinnati, OH.
Heat-Shrinkable Labels
A company manufactures and converts PVC, PETG, and OPS heat-shrinkable labels. Clear and printed sleeves can be produced for plastic, glass, and tin containers. Rotogravure printing can be done in up to nine colors. In addition, the firm’s in-house contract sleeving division can apply sleeves directly to a brand’s containers. Ameri-Seal Inc., Chatsworth, CA.
Upscale Look
Hair care brand Christophe wanted to create an upscale salon look for its packaging, which is sold in retail outlets such as CVS pharmacy. The firm chose a label made from silver-metallized biaxially oriented polypropylene. Pantone Matching System colors were printed. The label was then laminated with a matte film that changed the label’s silver color to a brushed chrome. WS Packaging Group Inc., Huntington Beach, CA.