On Display: Cartons
Crafting Cartons
Clear Cartons
A company specializes in producing eye-catching, transparent cosmetic cartons. Material options include PVC, PET, and polypropylene. Item styles range from folding cartons to blister packaging and die-cut plastic sheets. Decoration can be added using offset printing, silk-screening, hot stamping, and frosted finishes. HLP Clear Packaging Products Inc., Torrance, CA.
Visionary Design
The Vizion box is a supplier’s cost-effective alternative to a conventional setup box. One of the biggest benefits of the Vizion is that it allows for direct printing and decorating. This eliminates the need to print a box wrap separately and then mount it to a box. Vizion accommodates most types of decorating and is especially well-suited to demanding decorating techniques such as embossing, hot stamping, and pearlescent and holographic effects. In addition, the carton’s base incorporates eight layers of compressed paperboard, lending the carton a luxurious, heavyweight feel. IBC Shell Packaging, Lake Success, NY.
Transparent and Trendy
Happy Hair’s hair care products target young and trendy consumers. For a stylish, modern look, the brand chose PET folding cartons with a transparent, colorful finish. The cartons were printed in four colors, including vibrant green and orange, using UV screen printing. To crease the cartons’ panels, the supplier applied its Soft Crease feature that allows cartons to be easily creased and assembled on most automatic filling lines. Seufert Transparente Verpackungen GmbH, Rodgau, Germany.
Folding Cartons
A supplier’s cartons can be decorated using a range of techniques. Capabilities include litho, sheet-fed gravure, and flexographic printing, as well as embossing and hot stamping. The company is ISO certified and accommodates small and large runs for both standard and high-end packaging. It specializes in beauty and pharmaceutical packaging. Wilco Group, Candiac, QC, Canada.
Carton Variety
Cartons can be provided in paperboard, plastic, and paper-plastic hybrids. In addition to being a premier supplier of plastic folding cartons, the company also provides prestige paperboard folding cartons, rigid setup boxes, and litho-laminated fluted packaging. New designs include Image Compacts, InSight and InSight Slider Visual Packaging, the Evolution Box, and Accents Dimensional Coating. AGI/Klearfold, New York, NY.
Pink Palette
For the new Shania by Stetson fragrance, named after singer Shania Twain, Coty Inc. chose vibrant pink cartons. The gift-set cartons are a standard tuck-style design, created using 0.024 solid-bleached-sulfate board. All of the cartons were embossed and printed with gold-foil accents, including gold stars that are meant to represent studs to connect the packaging to Twain’s country-western image. The pink folding cartons feature hot stamping, embossing, a pearlescent matte aqueous coating, and special flexographic gold ink. Diamond Packaging, Rochester, NY.