Business Beat
Industry Toasts CPC Packaging's Editors' Choice Award Winners
From left to right: Bob Reinhardt, executive vice president of sales for World Wide Packaging; Daphne Allen, CPC Packaging's group editor; Pat Chiappetta, senior vice president of global quality assurance for Estée Lauder; and Munisah Brown, director of Estée Lauder makeup, celebrate the award for Estée Lauder's Beautiful Bride compacts. 
From left to right: Allen congratulates Bond No. 9 president Laurice Rahmé. On June 14, more than 50 members of the beauty industry gathered to honor CPC Packaging's 2005 Editors' Choice Award winners. The event was held at New York City's Jacob K. Javits Convention Center in conjunction with the EastPack trade show hosted by CPC Packaging's publisher, Canon Communications llc.
CPC Packaging 's editors presented congratulatory plaques to the 20 award winners. Steven S. DeMelis, director of marketing for Gary Farn Ltd., accepted the plaque awarded to Emanuel Ungaro's Apparition fragrance package. "The CPC Packaging Editors' Choice Awards reception was wonderful, warm, and inviting," he said. "Gary Farn Ltd. was truly honored and proud to accept the 2005 Editors' Choice Award for our elegant fragrance, Apparition by Emanuel Ungaro."
From left to right: C PC Packaging p ublisher Patricia Spinner and Steven S. DeMelis, director of marketing for Gary Farn Ltd.
From left to right: C PC Packaging s enior editor Marie Redding, managing editor Jennifer Kwok, and group editor Daphne Allen, and IBC Shell Packaging president Norman Kay.
FIT Students Design Bond No. 9 Packaging
Laurice Rahmé, president of fragrance brand Bond No. 9 New York, collaborated with New York City's Fashion Institute of Technology (FIT) to get inspiration for the packaging of her upcoming fragrance, West Side Stories.
Students enrolled in FIT's Advanced Studio design course this past spring semester were asked to design decoration for the new fragrance's bottle, as well as the carton, store window display, and a debut invitation.
FIT students Allison Zawie (left) and Lindsay Boehl (right) were winners of
the Bond No. 9 design contest sponsored by the firm's president, Laurice Rahmé (middle).
"I wanted to find fresh, new talent instead of going to a professional graphic design studio," Rahmé says.
Eunby Ko won first place for her design of two faces, resembling masks, in profile. Ko received a full year's tuition money from Bond No. 9.
Allison Zawie won second place, and Lindsay Boehl won third place. Both received cash prizes.
West Side Stories will launch in February 2006. Although Rahmé was inspired by the student's work, she says she has decided to go in a different design direction for the packaging of the retail bottle.
ICMAD Celebrates CITY Award Winners
The winners of ICMAD's 2005 CITY Awards.
The Independent Cosmetic Manufacturers and Distributors Association Inc. (ICMAD, Palatine, IL) presented its second annual Cosmetic Innovators of the Year (CITY) awards on June 16 at The Grill Room in New York City. Kathy Dwyer, CEO and founder of skinklinic, presented the awards.
Supplier World Wide Packaging's (Florham Park, NJ) CD compact won for best color cosmetic package design. Bob Reinhardt, executive vice president of sales for World Wide Packaging, accepted the award on behalf of Jeffrey Schneider, World Wide Packaging's president.
Most recently, the CD compact was used by the new cosmetics brand Goldie, founded by Dineh Mohajer, the original founder of the Hard Candy cosmetics brand, and Jeanne Chavez. Mohajer and Chavez call the portable CD compact the Goldie Disc. The compact features a lid that rotates to reveal the products. Launched this past spring, the Goldie compact contains applicators, lip color, cheek color, and eye color. "We fell in love with the shape of this package," says Chavez.
Strong Showing at EastPack
Canon Communications llc, producer of the EastPack packaging trade show, reported a strong showing for the 2005 edition, held June 13–15 at New York City's Jacob K. Javits Convention Center. An estimated $100 million in sales were generated for EastPack's 355 exhibitors.
EastPack exhibitors introduced their latest technologies and developments. At the show, label printer Overnight Labels Inc. (Deer Park, NY) announced its purchase of a new digital proofing system. The new technology ensures label proofs can be printed using a client's actual stock using real ink and half-tone dots to authentically simulate the finished product. Don Earl, president of Overnight Labels, says the company is one of only five in the country's northeast region to have the Latran's Prediction 1420 technology.
Masterbatch supplier Ampacet Corp. (Tarrytown, NY) also presented its new offerings to attendees. It announced it has begun offering its AmpaTrace molecular tracers to the packaging industry. The tracers add distinct signatures to masterbatches, allowing a company's flexible or rigid plastic packaging to be customized with “fingerprints” that can be measured by standard laboratory analytical tools. Packaging can then be traced at any point in the supply chain.
The next edition of EastPack will take place at the same venue June 6–8, 2006.
Essie Embarks on New Enterprises
Essie Cosmetics president Essie Weingarten addresses guests at the launch of the brand's Cruise Collection.
On May 13 in New York City, more than a hundred members of the beauty and cruise industries boarded a docked Carnival Legend cruise ship to celebrate a new venture between Essie Cosmetics and the Cruise Lines International Association (CLIA).
In partnership with CLIA, the Essie nail care brand has launched its new Cruise Collection nail polish line. The collection will be carried in salons, spas, and specialty stores on cruise ships and on land.
Essie's new I Do nail polish contains pure platinum dust.
Another recent Essie venture is a new limited-edition nail polish developed in collaboration with Platinum Guild International (PGI). Called I Do, the new nail polish contains pure platinum dust.
New packaging was created for I Do, including a bottle with a one-of-a-kind platinum bottle cap designed by jewelry designer Henry Dunay. According to Essie representatives, the new package, valued at $55,000, is believed to be the world's most expensive nail polish bottle.
HBA, Inside Beauty Launch Awards
Inside Beauty, part of the annual HBA Health & Beauty America trade show, will host its first awards program.
According to HBA representatives, the annual Natural Beauty Awards, sponsored by Natural Health magazine, will honor innovative beauty and personal care products that promote benefit-driven beauty. The winners will be announced at an evening ceremony on September 28.
All Things Luxe Pack
From left to right: Pierre Yves Maisonneuve, former Luxe Pack president; Nathalie Grosdidier of Luxe Pack; Scott Beckerman, U.S. winner of the Luxe Pack design awards; Marc Rosen, president of Marc Rosen Associates and organizing judge; and Christophe Czajka, Luxe Pack president.
At the Luxe Pack New York trade show held at The Metropolitan Pavilion on June 7–8, Marc Rosen, president of Marc Rosen Associates, moderated a seminar he created, titled Packaging: That's Advertainment.
"A successful package embodies a product's concept and creates an identity for a brand," said Rosen. "Most importantly, it speaks to the consumer like a living ad. It entertains with its design, teases the senses, and presents the product with panache."
Panelists who shared their views on this subject included Art Spiro, president of Liz Claiborne Cosmetics; Susan Wells, vice president of marketing for C-Group; Kate Oldham, vice president, divisional merchandise manager, cosmetics and fragrances, for Saks Fifth Avenue; and Don Ziccardi, chairman of Agency 212.
Spiro spoke about an upcoming fall launch of a new Liz Claiborne brand targeting teens called Soul by Curve. It is planned to build upon on the success of Curve Crush.
C-Group's Wells spoke about the importance of a gift-with-purchase. "The job of a good gift-with-purchase is to convey the message to the consumer that the brand understands his or her needs and wants," she said. "It has to be something to visually draw in a customer while they are walking by the counter, and it can be more creative than a bag."
Luxe Pack New York also hosted a reception on June 7 to announce the U.S. finalist for the Monaco Luxe Pack design competition. Scott Beckerman, the U.S. finalist, will compete against seven other international finalists for the grand prize of 10,000 Euros. The grand-prize winner will be announced during the Luxe Pack Monaco trade show in November.
The competition's project was to design a prestige water bottle based on the theme, "Celebration in Monaco." Beckerman calls his glass bottle design L'Eau d'Exubérance. It features spiraling grooves inspired by Monaco's winding streets and hills, where the Monaco Grand Prix race takes place.
Europe Picks Top FiFi Winners
Following the FiFi awards ceremony held in April, The Fragrance Foundation has announced the awards' European fragrances of the year.
In the women's and men's categories, respectively, the European fragrances of the year are the Prada Fragrance by Prada and L'Instant de Guerlain pour Homme by Guerlain.
Regulatory Issues Hot Topic at HBA
Label specialist Ampersand Label Inc. and design firm Hirschhorn & Young Graphics announced they will present an educational seminar at the HBA trade show in New York City on September 27 at 10:30 a.m.
The seminar will cover the regulatory graphics for packaging required by FDA, the European Union, and other government agencies around the world. Special attention will be paid to how these regulations affect a brand's packaging, as well as what upcoming issues marketers should be aware of.
Paulette Carnes, president of Ampersand Label, will present case studies on brands DermaNew, ThermaFuse, and Estée Lauder. Gary Korba, COO of supplier MG New York, and former vice president of creative global package development for Estée Lauder, will be the event's guest speaker.
To register for the seminar, visit www.ampersandlabel.com/educationalseminars .