CPC Packaging's Editors' Choice Awards
The Best Commercial Beauty Packages of 2002.
It's awards time once again! We, the editors of CPC Packaging, have named the winners of our second annual Editors' Choice Awards, cosponsored by the Cosmetic Industry Buyers and Suppliers association. On the following pages, we bring you coverage of our top picks for cosmetic, limited fragrance, mass fragrance, and personal care packages launched on U.S. shelves in 2002.
Launches were judged for their overall packaging concept, design, and marketability. After carefully considering the vast range of commercial packages launched last year, we selected those that we believe should be recognized for advancing the state of the beauty packaging industry.
Sharing their views about our selections are our roundtable of panelists, who are six individuals with a range of beauty product and packaging expertise. Their comments, published throughout our awards coverage, bring new perspective to the packages we have chosen.
This year's panelists include Paul Bergmann, director of technical packaging for the Estée Lauder Companies Inc.; Christopher Brosius, perfumer, founder, and vice president and creative director for Demeter Fragrance Library; Robert Du Grenier, president of Robert Du Grenier Associates Inc. design studio; Jeanine Recckio, founder of Mirror Mirror Imagination Group and its Crystal Ball Beauty Trend Report; Julio Russ, senior vice president of global color cosmetics for Revlon Consumer Products Corp. R&D; and Karen Stone, founder and owner of The Miracle Group global branding and design agency. All are respected for their knowledge of and contributions to the beauty packaging industry. And one panelist in particular, Paul Bergmann, gives us a firsthand account of his work on one of our selections, Estée Lauder Pure Color EyeShadow, as well as on other products in the Estée Lauder corporate family.
We hope that these stories about our 16 award winners and their supplier-partners are inspirational. The CPC Packaging editors extend our congratulations to the winners of our 2003 Editors' Choice Awards!
Participants in CPC Packaging's Roundtable Discussion of the Editors' Choice Award Winners
As director of technical packaging for the Estée Lauder Companies Inc. (New York City), Paul C. Bergmann oversees package engineering for primary makeup packages for all Estée Lauder divisions. With a master's degree in design engineering, Bergmann has worked in the cosmetics, health, and beauty aids industry for 18 years. He began his career as a packaging designer and engineer for Deskey Associates in New York City, and has held engineering and development positions for such packaging suppliers as Rexam Cosmetic Packaging Inc. and Lombardi Design & Manufacturing.
Christopher Brosius is perfumer, founder, and vice president and creative director of fragrance house Demeter Fragrance Library in New York City. Since 2000, Brosius' fragrances, with unusual names such as Dirt, Pumpkin Pie, and Snow, have won four FiFi awards and have been displayed in the Cooper-Hewitt Museum's prestigious National Design Triennial exhibition. A student of architecture at Columbia University and fashion at Parsons School of Design, Brosius has custom blended fragrances for such clients as Cindy Crawford, Naomi Campbell, and Cher. For four years he worked for personal care company Kiehl's before founding Demeter Fragrance Library in 1994.
A designer who specializes in glass sculpture, Robert Du Grenier founded the design studio Robert Du Grenier Associates Inc. (Townshend, VT) in 1980 and has designed primary and secondary packaging for such high-profile names as Laura Mercier, Susan Lucci's Invitation and La Lucci fragrances, Mark Cross Embrace, Nautica Competition, and Fabergé. In addition to private-label manufacturing,
Du Grenier also designs and produces custom awards for events such
as the MTV Movie Awards, Nickelodeon Kids' Choice Awards, and ESPN's Espy Awards.
Founder of the creative marketing firm Mirror Mirror Imagination Group (New York City), Jeanine Recckio specializes in forecasting global trends for the beauty industry, calling herself the world's only beauty futurologist. In 2001, Recckio started the Crystal Ball Beauty Trend Report, a trend report that focuses entirely on the beauty business,
with forecasts on color, texture, formulas, and packaging. A graduate
of the Fashion Institute of Technology with more than 15 years of beauty industry experience, Recckio has worked on developing new products for clients including Revlon, Estée Lauder, Prescriptives, Coty, L'Oréal, The Body Shop, and Ralph Lauren fragrances.
Julio Russ, senior vice president of global color cosmetics for Revlon's R&D headquarters in New Jersey, has close to 40 years of industry experience. He currently oversees global R&D development of all new Revlon color and skin care products, including their testing, production, shipping, and quality control. Innovative Revlon lines, such
as ColorStay technology, Overtime Lash Tint, and Almay's Touch-Pad makeup, are among his accomplishments. After majoring in chemistry
at New York City College, Russ joined Revlon as a senior technician.
In addition to being at Revlon for 29 years, he served as vice president of global
R&D for Maybelline in Memphis.
As founder of The Miracle Group agency (New York City and Lausanne, Switzerland), Karen Stone specializes in global branding, design, and marketing consulting for luxury perfumes and cosmetics. With clients including Coty, Estée Lauder, Lancaster, Revlon, and Rochas, Stone has 20 years of marketing, brand development, and package design experience. She has done advertising, trend research for the BrainReserve company, and worked with Sotheby's auction house and later for Future Brands. In the mid-1990s, she served as managing director for Raison Pure, a leading international cosmetic and beauty image design consulting agency and, in 1994, opened its U.S. office.
The winners representing the best fragrance, cosmetic, and personal care product packaging launched in the United States in 2002 are:
Cosmetics
- The Body Shop Makeup, by The Body Shop
- Convertible Eye Color, by Stila Cosmetics
- The Gripper Cap, by Orly International
- Pure Color EyeShadow, by Estée Lauder
- Download Winners PDF
Mass Fragrance
- Dreamlife, by Avon Products Inc.
- Nothing But Happiness, by CCB-Paris
- Rimmel London, by Coty Beauty
- Very Sexy For Her, by Victoria’s Secret Beauty
- Download Winners PDF
Personal Care
- Aura Science Skin Care, by Aura Science
- Brilliant, by Aveda Corp.
- GoSMILE, by GoSMILE
- Healing Waters, by AromaFloria
- Download Winners PDF
Limited Fragrance
- Baldessarini Hugo Boss, by P&G Prestige Beauté
- Black Cashmere, by Donna Karan
- Crave, by Calvin Klein
- Profumo Boa Luxury Case, by Roberto Cavalli
- Download Winners PDF
Contact: Daphne Allen, group editor, CPC, 310/445-4263; daphne.allen@cancom.com.
CPC’s May/June 2003 issue features in-depth stories on each of the winning packages. The editors convened a discussion panel of respected beauty packaging professionals in April, and the editors share the panelists’ impressions of the winners in the May/June 2003 issue.