On Display: Labels - Options for Labels
Special-Effects Film
Special-effects film can be laminated onto labels. Aurora film is supplied in iridescent, satiny, smoky, tinted, and transparent finishes that allow graphics to show through. For Revlon's Ultima II Glowtion products, screen-printed polypropylene labels were laminated with Aurora film and finished with a pressure-sensitive coating. Engelhard Corp., Iselin, NJ.
Hangtag
A hangtag features a self-adhesive area to which a product's primary package can be directly attached. A PrinTab hangtag was printed with graphics and adhered to the lip balm tube for Hawaiian Tropic's SPF 45 Plus Aloe Vera Sunblock Lip Balm. By eliminating the need for a clamshell or a secondary package, the hangtag can reduce the amount of shelf space needed for product displays. PrinTabs resist tearing and fraying, and can be attached to a shrink-wrapped container without damaging the shrink-wrap. Do-It Corp., South Haven, MI.
Expanded-Content Hangtag
A hangtag combines the features of a hangtag and of an expanded-content label. CouPak consists of a detachable, multiple-page label affixed to a polyester substrate hangtag. The expandable label can be folded in a variety of configurations and printed with graphics in up to eight colors. CouPak is preassembled and supplied on rolls. Label Graphics Manufacturing Inc., Little Falls, NJ.
Pressure-Sensitive Labels
Pressure-sensitive labels can be printed using digital and flexographic techniques. For additional customization, embossing, foil stamping, laminating, and varnishing are offered. In-line die-cutting is possible. Prestige Label Company, Inc., Brooklyn, NY.
Shrink Film
Shrink film serves as a sleeve label for the Timotei and Organics masks by Lever Fabergé. Gravure-printed in seven colors, the Sleever shrink film precisely conforms to the 250-ml PET pot. Sleever shrink film offers good technical properties and can be applied without damaging the primary package. Sleever International, Morangis Cedex, France.