On Display: Cartons - Designing Dynamic Cartons
Carton Lamination
A supplier's Aurora special-effects film can be laminated onto a carton's paper. The lid of the Davidoff Cool Water gift box is wrapped in blue paper that is laminated with blue-green Aurora film and finished with an acrylic topcoat. The bottom of the solid-bleached-sulfate carton is covered with silver acrylic foil. Aurora film can be provided in a tinted or untinted finish, in a range of polymers and thicknesses. Engelhard Corp., Iselin, NJ.
Iridescent Cartons
The iridescent paperboard cartons created for Escada's Sentimental fragrances are an example of a supplier's capabilities. The cartons' shimmery pink finish was achieved by applying a glossy varnish onto a laminated, iridescent silver polyester substrate. Graphics were embossed in red. One package design features two cartons that are bound together. Raffypack, a div. of the Ileos Group, New York, NY.
Decorative Box
A setup box wrapped in glossy red paper houses deodorant, lotion, fragrance, and loose-powder products by Eternal Love. The vacuum-formed polystyrene insert tray features custom-designed cavities for each product. Gold-colored graphics are hot-stamped on the lid. Jewel Case Corp., Providence, RI.
Powder Box
The outside of a loose-powder box is designed to resemble a paperboard tube. The round PowderLux box has a vacuum-formed plastic chamber for loose powder. The lid, which features rolled edges, is molded with a chamber to accommodate a powder puff. Decorating options include printing, foil stamping, and embossing. Chicago Paper Tube & Can Co., Chicago, IL.
Extended Panel Design
A carton with an extended panel is supplied for Lamisil AT cream. The sealed-end carton made of solid bleached sulfate is printed in six colors and finished with an aqueous coating and silver foil. A source tag is applied to the inside of the carton. Midlands Packaging Corp., Lincoln, NE.
Textured Coating
A supplier's coating is designed to make cartons look as if they have been embossed. With a texture similar to that of plastic or nail lacquer, the coating provides the optimum effect when it is applied to a large area of the carton. Arkay Packaging Corp., Hauppauge, NY.
Die-Cut Cartons
A folding-carton supplier's custom designs include the paperboard cartons for a promotion of L'Oréal USA/Matrix's Vavoom hair-care line. Created in two styles, the cartons were made to hold a hair-care product and a candle. Die-cut windows display the product containers. The solid-bleached-sulfate cartons were printed using a four-color process and one custom color, and were coated with an aqueous varnish. Diamond Packaging, Rochester, NY.
Special-Effects Technology
Folding cartons can be decorated with special effects using a supplier's Extreme Vision lenticular lithographic printing process. Extreme Vision technology can add five effects to photographs or digital images: three-dimensional depth, morphing, motion, zoom, and flip. In addition to being eye-catching, panoramic lenticular graphics can be used on a carton to show how a product works. Shorewood Packaging Corp., New York, NY.
Round, Oval Tubes
Round and oval paperboard tubes can be supplied in diameters ranging from 3Ž4 to 12 in., with heights ranging from 1 to 36 in. Top and bottom closures are available in paper, plastic, and metal. The supplier also offers rigid boxes, containers with grease- and moisture-resistant liners, and tubes wrapped in metallic paper. Robinson Consumer Packaging, Mississauga, ON, Canada.
Polypropylene Cartons
Polypropylene cartons in translucent or transparent finishes allow the products within to remain visible. Various textures, styles, shapes, and colors can be provided. The 100%-recyclable polypropylene offers such benefits as durability and resistance to chemicals and water. Decorating options include printing and embossing. Cartons have been customized for such brands as Ann Taylor, Calvin Klein, and Chanel. Amtrade International Corp., Kaohsiung, Taiwan.
Holographic Paper
Holographic paper can be laminated to cartons for a decorative look. Available in different weights and patterns, HoloPrism paper is suited for various packaging applications. Metallized and security papers are also among the supplier's offerings. Proma Technologies, Franklin, MA.
Gift Boxes
The outside surfaces of gift boxes can be covered with custom-printed paper. The insides of the boxes can be lined with white or printed paper. Nested sets, tray inserts, shrink bags, and decorative shredded paper are available. The cartons pictured were created for such companies as Nautica, Tommy Hilfiger, and the May Company. The supplier also provides cosmetic and shopping bags, setup boxes, and point-of-purchase displays. Interconti Systems Inc., La Jolla, CA.
Theft-Resistant Packaging
A folding carton with durable sealed ends is fashioned to be theft-resistant. Made from tear-resistant polypropylene-based synthetic paperboard, Durafold security packaging has weight and appearance similar to a typical paperboard carton. Durafold cartons can be filled and sealed using conventional carton-assembly equipment. Decorating options include offset, flexographic, and silk-screen printing, and hot-stamping. AGI/Klearfold, a MeadWestvaco Packaging Resource, New York, NY.