On Display: Labels - Building Brand Identity
Durable High-End Labels
Polypropylene labels are designed to withstand humidity and moisture without peeling or dissolving. Created for Weeds, a luxury personal-care line by Sag Harbor Soap Co., the labels are coated with a matte-film laminate for a soft finish that communicates a natural look. The polypropylene's high-gloss white iridescence comes through the flexographic ink, creating a subtle finish that looks sophisticated, says the label supplier. Label Graphics Manufacturing Inc., Little Falls, NJ.
Expanded-Content Label
A label with up to four folding panels provides additional space for text. The Multifold label is part of the supplier's Multivision line of pressure-sensitive expandable labels. Other models include the Easy Tab, FlexView, and TwinView labels. Printing options include one- to twelve-color printing, four-color process printing, and ultraviolet inks. Tamper-evident designs are also available. Ampersand Label Inc., Garden Grove, CA.
Label Solutions
Various label types are available, including four-color process, direct thermal, thermal transfer, static cling, and special application hangtags and labels. Substrate options include foil, vinyl, film, and laminates. The company offers an expansive die library, a computerized ink-matching system, and an in-house graphics and prepress department. Color Craft Label Co., Memphis, TN.
Polypropylene Label
A transparent polypropylene label is designed for a "no-label look" for Prell shampoo by Prestige Brands International Inc. The polypropylene label is letterpress-printed with a rotary screen. The graphics are color-matched using the Pantone Matching System. Gold-colored hot-stamping provides eye-catching detail. Logotech, Fairfield, NJ.
Tube Label
A one-piece, full-wrap, pressure-sensitive label is designed for use on tubes. Used by Schwarzkopf & DEP Inc. for its L.A. Looks hair-care products Spike It, Slick, and Push Up, the label can be produced in various colors and finishes. Decorating options include hot stamping and holographics. The preprinted labels can be applied on-line by the tube manufacturer or on-site when the tubes are being filled. Promo Edge, a div. of Menasha Corp., Neenah, WI.