On Display: Cartons - Creating Cartons with Chic
Polypropylene Packaging
Polypropylene cartons are semirigid, semitransparent, and scratch resistant. The polypropylene is frosted and available in various colors. Customized or stock packages can be decorated with hot stamping or offset printing. The entire production process, from material extrusion to decorating, is performed in-house. Envision Packaging, a Div. of Jeffco Inc.,Tucson, AZ.
Redesigned Cartons
Redesigned cartons for Prescriptives makeup are printed with a semimatte, light-silver-colored background, using the supplier's MetPar flexo printing technology. MetPar reportedly offers a heavier laydown of metallic particles than normal offset printing. A dark silver rectangle with spot gloss coating is printed with precise registration onto the front panel. Arkay Packaging Corp., Hauppauge, NY.
Durable Packages
Durable folding cartons are designed to display and pro-tect products. Decorating options include various colors and special effects. The creation of cartons that reinforce brand awareness is a specialty of the company. Ivy Hill Packaging, New York City.
Versatile Cartons
Cartons like the one custom designed for Casandra, a jewelry manufacturer, are also suited for housing cosmetic products. The extension-edge lift-off–style carton is wrapped with cream-colored linen paper. The carton is decorated with gold crinkled foil and then hot stamped with gold foil. Jewel Case Corp., Providence, RI.
Substrates
A carton with the structural strength of a spiral-wound tube is an alternative to traditional rigid boxes and folding cartons. The Brand New Toobz carton can be constructed from various substrates including kraft, eight-color offset-printed solid bleached sulfate paperboard, and the company's new substrates, RubberTek, Supreme Silk, and HotWeave. The carton can be finished in such materials as film, holographic foil, Mylar, and the company's new metal-flaked Metalika paper. Various carton sizes are available. Closures are available in paperboard, vacuum-formed color-matched styrene, and clear PVC. IBC/Shell Packaging, Lake Success, NY.
Paperboard Package
A basket-style carton with bold, colorful graphics was created for Bijan's Mother's Day gift package. Designed as a cost-effective, paperboard version of a wicker basket, the package is sturdy and capable of withstanding the weight of heavy products. The basket also features retractable handles and a tray to hold the products. Thoro Packaging, Corona, CA.
Polypropylene Cartons
Polypropylene cartons are available in traditional shapes and as promotional packages. The recyclable polypropylene is durable, waterproof, and resistant to breakage and erosion. An ultraviolet coating provides scratch resistance. In addition, the polypropylene's strength provides various options for design, die-cutting, and folding. Raffypack, New York City.
Tube-Style Carton
A manufacturer of custom cosmetic packaging offers a tube-style carton made from 100% recycled paperboard. The Display Pak serves both as a protective secondary package and as an elegant display platform. The inside of the package is customized to fit the shape and size of the product it contains. On the outside, rolled edges and decorating techniques, such as embossing and foil stamping, can be used to create a distinctive look. The package comes in a wide range of sizes and with various labeling options. Chicago Paper Tube & Can Co., Chicago.
Compact-Style Carton
A sample package that opens like a compact was created for Calvin Klein Cosmetics eye shadow. A smaller version of the product's plastic retail package was fashioned from 12-pt solid bleached sulfate. The carton is laminated with film, and has a window and a screen-printed logo. Rothchild Printing Company, Inc., Elmhurst, NY.
Extendable Panels, Pull-Tabs
Cartons feature extendable panels and pull-tabs that offer additional space for product information. Design Relief cartons let small packages accommodate more text, without requiring an increase in carton size or a reduction in graphics size. The cartons have been developed for manufacturers needing to add standardized information labels or ingredients, directions for use, or product warnings to comply with the FDA-mandated over-the-counter labeling requirements that go into effect in April 2002. Diamond Packaging, Rochester, NY.