Show Coverage - WestPack 2001
Packaging professionals won't want to miss WestPack 2001, to be held June 19-21 at the Anaheim Convention Center (Anaheim, CA). Package designers and engineers, brand managers, marketers, executives, and others will converge at the biennial event to establish new vendor relation-ships, investigate new technologies, and attend educational conference sessions
See the column at right for a list of exhibitors that will be of interest to cosmetic and personal care packaging professionals.
Exhibitors will display packaging supplies, materials, and equipment. Attendees will be able to source innovative packages, as well as participate in hands-on demonstrations of equipment and technology.
The conference portion of the event will begin on June 18. Enhancing line productivity and product quality while boosting brand awareness, sales, and profits will be addressed. Sessions of particular interest to cosmetic and personal care packagers include Packaging, Sales, and Purchasing; Planning Your Career in Packaging; Emerging Trends and Technologies You Can Use; Software for Packaging; and Energizing Your Package's Marketing Punch. In addition, Women in Packaging will host its reception and career development program June 20. For details, visit the group's Web site at http://www.womeninpackaging.org.
WestPack 2001, along with its sister trade shows SouthPack and EastPack, was recently aquired by the publisher of CPC Packaging, Canon Communications llc. The company will assume full show management responsibilities in 2002 beginning with EastPack. According to the WestPack Web site, 11% of buyers who attended the 1999 show represented the cosmetic and toiletry industries. For more information about WestPack 2001, visit http://www.packaging.reedexpo.com.