Lalique Pour Homme Bleu
By Lalique Parfumes
Roman Gods and vintage automobiles? French glass maker Lalique created striking packaging for its new fragrance line Lalique Pour Homme by juxtaposing these seemingly disparate concepts.The upscale fragrance is intended for both day and evening wear and has a fresh citrus burst at top (tangerine, coriander, juniper berry), woody middle notes (pepper, anise, geranium) and a warm amber base (cedarwood, oakmoss, vanilla absolut).
The packaging reflects (as does the LPH Silver) the inspiration taken from the Car Mascots created by Company Founder, Rene Lalique in the 1920s. Lalique Pour Homme Bleu fragrance is available housed in crystal or glass. The imagery on the glass and the crystal details the "God Faunus" which is reminiscent of the type of mythological creatures which were common in Rene Lalique's early mascot designs. Faunus was the Roman God of Nature and Fertility. It is said he ruled the forest at the "blue hour"-that time when day becomes night, therefore Lalique tinted the actual fragrance a "dusky blue." The caps on the glass bottles reflect "car radiators"-which acted as bases for the original car mascots. Finally, the metallic packaging is meant to replicate the texture of the grill of a luxury car, and is infused or washed with the "dusky blue" color of Lalique Pour Homme Bleu.
Internal Creative team at Lalique Parfums, Paris, headed by Gerard Tavenas and Dominique Daviaud designed both bottle and carton. The glass bottles are manufactured by Pochet, France. Each bottle is decorated with a frosted intaglio of Faunus. The crystal image of the mythological god on the limited edition ($900) is the creation of Lalique Crystal, France.
The blue and gold embossed carton is the outward expression of the classic look of the bottle. Manufactured in France by Chesapeake, the blue paperboard is latticed with gold in imitation of a car's radiator grill. The front panel features an embossed image of Faunus that matches the intaglio on the bottle.
The closure (the precisely molded replica of a 1920's radiator cap) and the sprayer are supplied by Augros, France. The product line began appearing on shelf in September.