Fabulous Fall Packaging
Fall "styles" for packaging
To greet the autumn season, Thymes Limited, Minneapolis, MN, introduced its lush Green Tea Collection. The line, comprised of bath and body products including foaming bath, bath salts, lotion and a body wash, is lavishly wrapped in muted paperboard packaging with a subtle leaf motif. The cartons are accentuated with a raffia tie and green and brown paper leaves.
Asian Remedy
The Green Tea bath salts, rich in vitamins A and C, have antioxidant properties used by Asian herbal experts for centuries. They are designed to slip from an elegant paper envelope into the soaking tub. The body wash, said to renew the skin while lathering away impurities, comes in a HDPE opaque bottle from Silgan Plastics Corp., Chesterfield, MO.
The body lotion is enriched with skin-softening shea butter and the signature Green Tea warmed with Moroccan rose, is packaged in HDPE bottles (also from Silgan). The labels are silk-screened across the bottles, which are topped with white plastic closures.
The Green Tea foaming bath, packaged in an eight-oz. glass pour bottle from O.Berk, Union, NJ, is also decorated with white silk-screening. It is topped with a coordinating white closure and raffia tie. The bottle, marked with ounce measurements down the side, has a fresh and fun clean look.
A Green Tea fragrance, aromatherapy candle and a cylinder full of burning sticks are also offerings of the line.
Herbs and Veggies
Always a delight for the senses, Burt's Bees Inc., Raleigh, NC, recently introduced its Garden Tomato Toner and Herbal Deodorant. The Garden Tomato Toner contains natural alpha-hydroxy acids derived from orange and lemon, in combination with tomato, cucumber, green tea and parsley extract ingredients. The Toner is packaged in a sophisticated eight-oz. frost bottle with a silver screw cap. A paper tag label with an illustration of a ripe red tomato hangs around the bottle's collar.
Burt's Bees Far-mer's Friend Herbal Deodorant uses an advanced formula with an essential oil blend of sage, lemon and lavender to minimize and neutralize odors naturally. Unlike commercial antiperspirants, it does not contain aluminum or other metallic compounds. The package, however, does shine with the glint of an aluminum can. Simply wrapped with a Burt's Bees pressure-sensitive label, the silver deodorant can comes without a cap to reveal the aluminum pump dispenser. A plastic pump lock prevents the spray from accidentally dispensing.
Lavish Lavender
In classic sophistication, L'Occitane, New York, NY, also soothes the senses this fall season with its refined Lavender Harvest Collection of bath and body products. Picking up on the aluminum trend with capless dispenser, L'Occitane offers its Lavender Body Mist, a softly scented lavender water that is said to refresh the skin. The scented candle and lavender solid perfume also come in metal packaging.
The line also includes lavender shampoo and conditioner, housed in plastic bottles with purple caps and pressure sensitive labels, lavender shower soap incense sticks and Marseille liquid soap.
A set of nine wood cubes fragranced with lavender essential oil that spell out the word Òlavender,Ó can be used in closets, drawers and cars. The cubes can be revived with a concentrated home fragrance or lavender essential oil.
Street Style
For the teen crowd, Revlon's Streetwear strikes a funky pose. For the back-to-school crowd, its Hippie Fever Collection gets noticed with funky colors and unique packaging.
In addition to tie-dye lip gloss and body glitter, the line includes the Hippie Fever Lip Gloss Watch. It is the only flavored lip gloss that comes packaged as a funky watch. Also included in the collection is the Lip Hipsters, which allows girls to clip their Streetwear FX Lipstix in the hipster and clip it on a bag, belt loop or poncho.
Positively Brilliant
Avon lights the fall season with its latest fragrance launch. Incandessence Eau de Parfum is a golden standout design. Unlike any traditional fragrance structure, Incandessence breaks with the more seamless pyramid and linear perfume structures by displaying distinct and progressive stages in the lifespan of the scent, according to Debbie Coffey, senior manager of marketing and public relations, Avon. The stages of the fragrance include awakening, midday and evening.
ÒThe fragrance continually builds and changes on the skin as each successive layer is revealed, allowing the wearer the unusual pleasure of staying in tune with the different notes as they emerge,Ó she says.
es as they emerge,Ó she says. To accentuate its unique method of action, Avon needed a one-of-a-kind package. Incandessence is presented in a luminous orb of frosted white glass. The image of a radiant sun stretches up from the bottom of the glass orb. Heinz Glass, Linden, NJ, manufactured the bottle. The pump was supplied from Emsar, Stratford, CT. The half-sphere frosted white cap was created by LIR-USA, Yaphank, NY. The perfume is a deep amber color and adds to the essence as it glows from within the bottle.
This month, Avon also debuts its Avon Color Collection, the most comprehensive cosmetic portfolio in the company's history. All new formulations in lipstick, eye shadow, powder blush, foundation and press and loose face powder are designed to deliver maximum wear performance and a luxurious feel when applied.
The Avon Color line also introduces new packaging from the beauty firm. Housed in a deep matte blue outer package, the line features gold accents on the inside and outside of the tube. The modern silhouettes give the line a sophisticated and classic look. Blush and eye shadow are housed in mirror compacts and include innovative applicators to ensure precise application.
Compacts for the Avon Color Line were manufactured by Rexam Sussex Plastics, Sussex, WI. Rexam also supplied the lipstick tubes. Mascara packages were provided by Risdon AMS, Danbury, CT. Tubed Products, East Hampton, MA, manufactured the tube for Incredible Finish Foundation. SGD Glass provided the glass bottle for The Clear Finish Foundation and Emsar manufactured the pump.