Packaging Resource Center: Lip Gloss & Mascara Packaging
Web Exclusive: Mini Vials
Small PETG vials are ideal for lip gloss, gel, and mascara. The 3.5-ml vial’s mini size is small enough to be sample-sized, but is also suitable for retail products. The vial is offered with a choice of shiny silver caps. The caps can be fitted with either a mascara wand or a flocked nylon doe-foot applicator.
Edgewood, NY; www.qosmedix.com
Web Exclusive: Squeezable Mascara Tube
A 12-ml mascara tube for the MUD cosmetics brand was custom-colored using a matte spray in a dark, pearlescent gray color. Unlike rigid mascara containers, the squeezable tube allows customers to use up more of the product by allowing them to squeeze product from the bottom and sides of a mostly empty tube onto the brush. The tube was made from single-layer LDPE. The brush bristles were designed to apply mascara smoothly, without clumping. Two-color graphics were hot-stamped onto the tube.
SeaCliff Beauty Packaging & Laboratories
Irvine, CA; www.seacliffbeauty.com
More than 50 different stock designs for lip gloss and mascara packaging are offered by a supplier, in addition to designs that the firm’s own design studio can produce. With offices and warehouses in New York and Los Angeles, the company provides a wide range of other types of cosmetic packaging as well, including more than 200 stock glass molds; and injection- and compression-molded caps, compacts, and pots.
Richmond Hill, NY; www.arrowpak.com
A slanted, flexible thermoplastic elastomer (TPE) tube head makes lip gloss application soft, comfortable, and easy. TPE combines the advantages of plastic and rubber. The patented tube tip is injection molded onto the extruded tube sleeve, making it superior to other applicators that are inserted into the tube head instead of molded on. Tubes are available in sizes of 16 and 19 mm. The company also suggests the pliable tube head for products meant for the delicate under-eye area.
World Wide Packaging Inc.
Florham Park, NJ; www.wwpinc.com
A double-ended mascara bottle was created for L’Oréal’s Double Extend mascara. Both PP bottles were hot-stamped with graphics and are joined by a glittery metal connector. Different brushes were created for the two products. L’Oréal also called on the supplier to manufacture the mascara, which was developed in the United States.
Watertown, CT; www.risdon.com
Allure is a supplier’s newest component for lip and face products. The PETG bottle is designed to match the company’s Paris and Venus stock packaging lines. According to the company, PETG is not only attractive; it is also suitable for treatment products containing sensitive ingredients.
Edison, NJ; www.cospackamerica.com
Made from Metal
A company’s sleek metal container, complete with a sliding lid, is ideal for personal care products such as lip gloss. The tin can be decorated with graphics of a brand’s choice. The sliding lid is designed to slide open and close easily with just one thumb, while also closing securely.
Rockford, IL; www.jlclark.com
For a limited-edition Sephora-brand lip gloss, a spherical pot was decorated using water-transfer technology. Stemming from the automotive industry, this technique made it possible to achieve the detailed zebra- and giraffe-skin prints on each pot’s curved surface. The pot was dipped in water to allow a floating sheet of printed film to adhere to the pot’s surface.
New York, NY; www.zorbitresources.com
Plastic tubes for lip gloss can be decorated using a range of printing techniques. The tube supplier has announced that it can now also produce tubes that incorporate 70% postconsumer recyclate. The firm, which specializes in high-end tube extrusion and decorating, says that its tubes are also 100% recyclable after use.
Vista Packaging Inc.
Brooklyn, NY; www.vistatubes.com